The Marketing Specialist will design high-quality assets for various platforms and manage integrated marketing campaigns from ideation to execution. They will also oversee vendor management and ensure brand consistency across all projects.
Responsibilities
- Design Excellence: Design high-quality assets for social media, web, and print.
- Strategic Communications: Write and edit clean, personable copy for magazines and email campaigns that reflects our "people-focused and progressive" values.
- Project Command: Manage the task pipeline proactively.
- Campaign Development: Develop and manage integrated marketing campaigns from initial ideation to final execution.
- Vendor Management: Oversee merchandise design and creation, working with external manufacturers.
- Standardization: Act as a consultant to our dealer partners, helping them reconcile strict OEM standards with the Auto Group's own brand identity.
Requirements
- Graphic Design Expertise: You live in the Adobe Suite (InDesign, Illustrator, Photoshop, Lightroom, Acrobat Pro).
- Soft Skills: You possess the "soft skills" of a senior designer—negotiation, the ability to take feedback constructively, and the confidence to guide stakeholders away from outdated ideas.
- AI & Tech Savvy: Knowledge of AI tools (Adobe Firefly, Midjourney, ChatGPT for copy assistance) is a strong plus.
- Social Media Fluency: You understand the visual nuances of digital platforms—not just posting, but designing specifically for the user experience on mobile and desktop.
- Video/Motion: Experience with Premiere Pro or After Effects is a major asset that separates great performers from good ones.
- Communication Excellence: Ability to manage internal and external communication channels including social media, email, and magazines with minimal oversight.
Key Skills
- Graphic design
- Social media fluency
- Video/motion
- Communication excellence
- AI & tech savvy
- Data visualization
- Project management
- Mixed media design
- Working knowledge of OEM automotive standards
Benefits
- Access to a comprehensive benefits package
- RRSP program
About Bannister Automotive Group
Join our dynamic team at Bannister Automotive Group, a leading automotive dealer group in Western Canada. We specialize in the sales and service of top brands such as GM, Ford, Chrysler, Dodge, Jeep, Ram, Honda, Hyundai, Isuzu, Kia, and Nissan, alongside Harley-Davidson, Triumph, and Honda Powersports. We foster a family-oriented atmosphere and offer ownership opportunities to key stakeholders, providing exciting career paths for anyone interested in automotive sales, service, and customer service. Across our group of nearly one thousand team members, we uphold our core DRIVEN values: DRIVEN - We follow through on our commitments. RESPECT - We value and respect all team members and customers. INTEGRITY - We operate ethically within our business. VALUE - We strive to deliver premium customer service. EXCELLENCE - We continuously pursue improvement. NO EXCUSES - We take full accountability. Join us as we continue our 40+ year legacy of providing top-quality customer service and
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