Senior UX Designer

Drive the UX design of core meta game systems and key game features while ensuring alignment with the game's creative vision and player needs. Collaborate with various teams to deliver design solutions and analyze competitor games for insights.

Responsibilities

• Drive the UX design of core meta game systems and key game features, ensuring alignment with the game's creative vision, player needs, and business goals
• Ensure creative excellence through wireframes, flows, copywriting, low-fi, and hi-fi mockups, and animated, interactive prototypes
• Collaborate with other UX peers to strike a cohesive overall meta experience
• Work closely with Game Designers, UI designers, Artists, and Developers to deliver design solutions for identified problem/opportunity spaces
• Analyse competitor games to gather insights and work closely with UX Researchers, Analysts, and Product Managers to ensure hypotheses are properly validated and that data and player insights are turned into meaningful experiences

Requirements

• Proficiency and years of demonstrated success in UX design for free-to-play mobile games
• Excellent communicator, possessing strong oral, written, and social skills to execute copywriting tasks and express the rationale behind design decisions
• Experience in UX strategy and design thinking, with validated expertise in designing features and core systems for games
• Knowledge of technical constraints, optimisation, and implementation
• Expertise in the prototyping tool Figma and knowledge of and interest in copywriting, emerging AI tools (e.g., Figma Make), and freemium best practices

Key Skills

• UX design
• Figma
• Copywriting
• AI tools
• Freemium best practices