Graphic Designer II
Southern Shirt 🇺🇸 Huntsville, Alabama, United States of America
The Graphic Designer will collaborate with the marketing team to create visually stunning digital assets for various campaigns and ensure consistent branding across platforms. Responsibilities include designing social media content, email campaigns, and interactive web elements.
Responsibilities
- Collaborate closely with our marketing team to design visually stunning assets for various digital marketing campaigns
- Create compelling graphics, infographics, and multimedia content that effectively convey our brand's message and engage our target audience
- Ensure consistent and visually appealing branding across all digital platforms
- Develop and update digital design guidelines to ensure a cohesive online presence
- Craft interactive and user-friendly elements to enhance user engagement and conversion rates
- Create digital assets for product catalogs, ensuring they are visually appealing and user-friendly
- Design captivating emails, digital advertising materials, and seasonal product catalogs to promote brand and products
- Conceptualize and create packaging designs that enhance our product presentation, aligning with our brand identity
- Develop visually appealing and organized layouts for product catalogs
- Enhance, retouch, and resize product and lifestyle images for social media posts and digital marketing materials
- Organize and manage digital design resources on our website, ensuring efficient storage, accessibility, and version control
- Collaborate with data analysts to incorporate insights into your designs, optimizing content for maximum impact and user experience
- Monitor and analyze the performance of digital assets, making data-driven adjustments for improved results
- Continuously research and stay up-to-date with new creative trends in the industry
- Work closely with cross-functional teams to understand project goals, objectives, and target audience preferences
Requirements
- Bachelor's degree in graphic design or a related field
- 3+ years of experience in graphic design, with a focus on digital design for marketing materials
- Proven experience as a Graphic Designer, with a strong portfolio showcasing your creative and digital design skills
- Experience creating emails and using email marketing platforms
- Experience with managing digital assets on website platforms such as Shopify
- Strong knowledge of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign
- Understanding of design principles including layout, typography, and color theory
- Familiarity with web design tools and platforms and basic HTML/CSS knowledge
- Proficiency with photo editing and adapting visual aesthetic of images to fit brand, usage, campaign, and audience
- Excellent communication and collaboration skills
- Ability to work under pressure and meet tight deadlines
- Proactive problem-solving skills
- Passion for design, creativity, and innovation
Key Skills
- Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign
- Web design tools and platforms, such as Shopify, WordPress, Wix
- Basic HTML/CSS knowledge
- Photo editing and visual aesthetic adaptation
- Excellent communication and collaboration skills
- Problem-solving skills
- Design principles, including layout, typography, and color theory
Benefits
- 401K Retirement with employer matching
- Medical, Dental, and Vision Insurance
- Paid Time Off (PTO) and Holidays
- Performance Bonus Opportunities
- Company Sponsored Luncheons and Events
- Generous Employee Discounts on SSCO Product
- Fun, Collaborative Work Environment with Great People
About Southern Shirt
Founded in 2006, Southern Shirt has rapidly grown to a be a major player in the battle for apparel supremacy. Tired of the same scratchy t-shirts with their bland designs and no heart, Southern Shirt’s founders set out to rethink the t-shirt from the ground up. Starting with a 100% cotton t-shirt and an oversized fit, Southern Shirt stepped up the game with a garment and enzyme wash process that gave their shirts a super-soft feel and a great faded look. These extra steps in their process were enough to turn a simple piece of fabric into what would ultimately become their new favorite shirt. With a super-comfortable, breathable, throw-it-on-and-forget style, the only obstacle left to tackle was the stale, cookie-cutter designs that every other company was offering. Pulling from their southern heritage and love of the laid-back lifestyle, eye-popping and unique designs that embodied their favorite parts of life soon began to flow freely onto their canvas. Fast-forward almost a decade,
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