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Senior Graphic Designer - Creative Marketing Manager
Billingsley Company • Dallas, United States of America 🇺🇸
The Senior Graphic Designer/Creative Marketing Manager will shape the creative direction of marketing initiatives and enhance the visual identity of the company and its sub-brands. Responsibilities include designing print and digital materials, collaborating with the marketing team, and developing branding assets.
Responsibilities
- Collaborate as a part of the marketing team to maintain cohesive visual identity for 30+ sub-brands of Billingsley across various platforms
- Conceptualize, create, and design various materials for both print and digital collateral, ensuring alignment with the company’s creative vision and brand standards
- Proactively contribute to the development and maintenance of a library of visual assets, including logos, images, graphics, brand guidelines/standards, etc.
- Design (email) templates using various software tools, adhering to brand standards and best practices
- Stay updated on industry trends and best practices in graphic design and branding, sharing insights with the team
- Create engaging branded materials through various print and digital materials such as banners, postcards, signage, and other promotional items
- Create captivating digital content for online marketing campaigns, paid social media, and the company website(s)
- Learn and manage hardware, printers, print production, trimming machines, etc., ensuring smooth operation and high-quality output
- Demonstrate a problem-solving mindset to address design challenges and improve workflow efficiency
- Assist in other design-related tasks as needed, showing flexibility and a willingness to learn
- Collaborate closely as a part of the marketing team to produce visually appealing materials for property listings, promotional campaigns, and marketing/advertising campaigns
- Develop graphics that creatively highlight the unique features of each high-end apartment community and its surrounding spaces
- Design clear and effective signage for apartment buildings, retail spaces, and recreational areas, focusing on user-friendly wayfinding solutions
- Contribute ideas and solutions to develop wayfinding systems within our communities, enhancing resident and visitor experience
- Coordinate with photographers to capture high-quality images of properties and spaces, demonstrating attention to detail
- Edit and retouch images to enhance visual appeal and maintain brand consistency, showcasing a meticulous approach to quality
- Collaborate effectively with cross-functional teams, including marketing, sales, and development, to understand project requirements and deliver innovative solutions
- Communicate proactively to incorporate feedback and ensure the successful execution of design projects, demonstrating a proactive and solutions-oriented approach
- Participate actively in brainstorming sessions to generate creative ideas and concepts, contributing positively to team dynamics and innovation
- Coordinate with outside agencies, vendors, and creative services as necessary to achieve project goals
Requirements
- Bachelor's degree in Graphic Design, Visual Arts, or a related field
- 5+ years experience as a Graphic Designer
- Experience in real estate or related industries a plus, but not required
- Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft office (including Excel and PowerPoint), and Canva
- Strong portfolio showcasing a range of design work, with an emphasis on branding and marketing materials
- Demonstrated ability to take a project from conception to completion
- Excellent attention to detail and the ability to manage multiple projects simultaneously
- Understanding of current design trends and a passion for staying up-to-date with industry developments
Key Skills
- Adobe Creative Suite
- Microsoft office
- Canva
- Graphic design
- Branding
- Marketing materials
About Billingsley Company
Billingsley Company delivers unique insight and expertise to the art and science of commercial and residential real estate development. Founded in 1978 by Lucy and Henry Billingsley, Billingsley co-owns, designs, finances, leases and manages their properties for the future success of their investments and the success of their tenants. Combining their relationships in the local market with their expertise in development, Billingsley Company provides expanded opportunities for their business partners. From raw land to fully developed communities, they are engaged in each step of the process. Delivering smart design integrated with artistic works and natural spaces, Billingsley Company’s developments are life-enhancing communities in which to work, live, play, shop and dine. For further information, visit www.billingsleyco.com.
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