Graphic Designer

The Graphic Designer is responsible for producing original visual communications that support marketing and brand objectives. This includes creating designs for digital and print applications, developing marketing materials, and ensuring brand consistency.

Responsibilities

• Create original, creative, and conceptual driven designs for digital and print applications.
• Develop visual concepts for marketing campaigns, product launches, and brand initiatives.
• Exercise independent creative judgment in determining design direction and execution.
• Produce infographics, custom illustrations, retouching, layout compositions, and other advanced graphic materials.
• Ensuring all creative work supports brand identity, business objectives, and marketing strategy.
• Design and develop marketing collateral including product literature, sell sheets, manuals, trade show materials, point-of-purchase displays, and digital assets.
• Build and enhance PowerPoint presentations for internal and external audiences.
• Assist in directing and supporting products, lifestyle, and studio photography and video shoots.
• Manage and curate digital asset inventory using the Widen Digital Asset Manager (DAM) to maintain an organized, accurate, and up-to-date marketing library.
• Collaborate with internal departments, cross-functional teams, and external agencies to execute marketing campaigns and creative initiatives.
• Participate in strategic discussions on branding, creative direction, campaign design, and communication strategy.
• Analyze performance and engagement metrics to refine creative approaches and improve communication effectiveness.
• Recommend enhancements to design processes, workflow efficiencies, and visual strategy.
• Manage multiple creative projects simultaneously, independently prioritizing tasks and deadlines.
• Apply discretion and meaningful creative judgment in developing and evaluating design solutions.
• Ensure all creative output meets objectives with minimal supervision.
• Assist with sourcing imagery, illustrations, and graphic assets.
• Coordinate with print vendors and manage production processes.

Requirements

• Associate or bachelor’s degree in graphic design, Visual Communications, or related field.
• 5+ years of professional graphic design experience supported by a strong portfolio demonstrating conceptual and executional ability.
• Advanced proficiency in design software, multimedia tools, and presentation development.
• Experience creating infographics, marketing collateral, and digital assets.
• Strong understanding of production and printing processes and quality control.

Key Skills

• Strong conceptual and creative thinking skills with the ability to develop original design solutions.
• Excellent written and verbal communication skills.
• Ability to work effectively with non-technical personnel and cross-functional teams.
• Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat) and PowerPoint.
• Thorough understanding of graphic design principles, printing processes, and digital media standards.
• Ability to exercise independent creative judgment and solve complex visual problems.
• Strong organizational skills; able to manage multiple projects and shifting priorities.
• Adaptability to changing project requirements and diverse assignments.
• Understanding of UI design and information architecture principles.
• Ability to think strategically and creatively with strong executional follow-through.
• Willingness to participate in photography and video direction when needed.
• Self-starter capable of working independently with minimal supervision.
• Assertive, confident, collaborative, and skilled in building strong working relationships.
• Valid driver’s license and ability to travel when required.