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Senior Product Designer, Growth (Hybrid)

Homebase • Toronto, Canada 🇨🇦

Hybrid Full-time Senior

We are looking for a Senior Product Designer, Growth to join our team and help new customers realize value fast. The designer will focus on the early stages of the customer journey, from account creation to onboarding and activation, and collaborate across teams to deliver real results.

Responsibilities

  • Lead and execute initiatives and experiments that accelerate activation, improve time to value, and improve conversion in the first 30 days
  • Partner with product, engineering, customer success, and marketing to deliver seamless, intuitive experiences across web and mobile
  • Champion a test-and-learn culture across teams, ensuring fast learning and iteration on the highest-impact problems
  • Take initiative in identifying, shaping, and driving end-to-end experiments - from hypothesis to execution - with a high bar for quality and speed
  • Conduct UX research to deepen understanding of the problem space and support decision-making
  • Translate insights from behavioral data, user feedback, and product analytics into clear design direction and action

Requirements

  • 5+ years of product design experience with a focus on growth and experimentation
  • A portfolio that demonstrates the ability to design and ship flows that drive activation, conversion, or retention
  • Strong analytical skills and comfort using data to inform and evaluate design decisions
  • Experience leading experiments and collaborating with product and data teams to define success and measure impact
  • Strategic and self-directed - proactively define problems, shape experiments, align stakeholders, and move work forward without waiting for direction
  • Proficient in Figma and design systems, with experience using AI-powered tools to accelerate design thinking and drive efficient iteration

Key Skills

  • Strong experience with Figma and design systems
  • Experience using AI-powered tools to accelerate design thinking and drive efficient iteration
  • Strong analytical skills and comfort using data to inform and evaluate design decisions

Benefits

  • Ownership & Financial Security: Stock options + 401(k) with 4% match
  • Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
  • Flexible Time: Unlimited PTO (salaried) + company holidays
  • Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
  • Protection Plans: Life insurance + short/long-term disability coverage
  • Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
  • Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days

About Homebase

Homebase is the everything app for hourly teams - built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control.

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