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"Good design is obvious. Great design is transparent."
— Joe Sparano
Northwest Bank is seeking a Senior Graphic Design Lead to elevate their brand through compelling visual storytelling, responsible for the strategy and execution of high-impact design across digital, print, out-of-home, financial centers, and other experiential formats.
Responsibilities
- Serve as the primary design lead, developing assets that visualize our brand identity and foster engaging experiences and business outcomes
- Lead design development for integrated campaigns – across print, digital, email, social media, and out-of-home content
- Partner with key stakeholders to conceptualize and execute creative that supports brand awareness, product adoption, customer experience, community presence, key events, and other moments that drive value for both customers and the organization
- Support the design execution of high-profile brand assets, such as annual reports, signage, internal presentations, and community materials
- Develop design layouts and templates which empower the scaled delivery of communications through sales team member networks
- Translate customer research and performance data into actionable creative and design strategies
- Monitor industry trends to ensure that creative strategies align with evolving customer needs and channel best practices
Requirements
- Bachelor's Degree in Graphic Design, Visual Communications, Marketing or related field
- 6 - 8 years of directly related, progressively responsible work experience
- 6 - 8 years of experience developing creative assets with Adobe Creative Cloud, Canva or related software
- 3 - 5 years of experience with branding, typography, color theory, layout, web design, and accessibility standards
- 3 - 5 years of experience integrating digital and print design strategies
Key Skills
- Experience developing creative assets with Adobe Creative Cloud, Canva or related software
- Experience with branding, typography, color theory, layout, web design, and accessibility standards
- Experience integrating digital and print design strategies
About Northwest Bank
Northwest Bank is an equal opportunity employer committed to creating an inclusive environment for all employees.
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