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"The details are not the details. They make the design."
— Charles Eames
The Lead UX Researcher will set the research strategy and drive research priorities across multiple squads. They will also mentor researchers and ensure that player needs are central to product decisions.
Responsibilities
- Set the Research Strategy – Drive research priorities across multiple squads, aligning with product and business goals.
- Raise Quality Standards – Define and uphold best-in-class research planning, execution, and insight delivery.
- Influence Across Squads – Connect themes and opportunities across teams to inform broader product direction.
- Mentor & Elevate – Coach researchers at all levels, supporting their development and improving research craft across the organisation.
- Collaborate Deeply – Partner with Product, Design, and Tech to embed research in decision-making and prioritisation.
- Own Knowledge Management – Lead contributions to tombola’s research repository to ensure insights are scalable, shareable and reusable.
- Explore AI in Research – Introduce and evaluate AI tools responsibly, helping the team understand where they add value.
- Champion the Player – Advocate for player needs and ensure they remain central to product decisions.
- Deliver When It Matters – Lead complex, high-impact research studies hands-on where needed.
Requirements
- Extensive experience in UX Research, leading large-scale or complex research initiatives.
- Strong strategic mindset with the ability to link insights to business outcomes.
- Deep expertise in qualitative methods and working knowledge of quantitative/mixed-methods.
- Experience mentoring and upskilling researchers.
- Excellent communication skills, especially with senior stakeholders.
- Strong collaboration experience across multiple squads or business areas.
- Curiosity and evolving knowledge of how AI can support research practice.
- A deep commitment to understanding and advocating for players.
Key Skills
- Experience defining cross-squad research roadmaps.
- Familiarity with behavioural data or large-scale analytics.
- Knowledge of accessibility and inclusive research practices.
- Experience in gaming, gambling or entertainment industries.
About Tombola
tombola is a technology company operating in the online gambling market. We came bouncing into the online bingo world in 2006, but our roots in bingo date way back to the 1800’s. We’ve grown rapidly over the years and entered the world of online slots in 2016 with tombola arcade. We’ve just embarked on a new chapter becoming part of Flutter entertainment, a FTSE100 company and the worlds biggest gaming company. Staying true to our roots the tombola campus remains in Sunderland overlooking the River Wear and we invested in our international brands that help us take our Mackem business all around the world. We started in Italy, before venturing to Spain and beyond to Denmark and Sweden, along with our largest overseas office on The Rock of Gibraltar. We’re completely unique in that all of our games are exclusive to us as they’re all designed, developed and managed in-house. We actively encourage our team to be involved from the ideas stage through to the live launch of a game and beyon
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