Senior Product Designer, Provider Growth

As a Senior Product Designer for Provider Acquisition, you'll own the design of top-of-funnel experiences to convert interested providers into qualified leads. You'll work closely with product marketing, engineering, and data to rapidly test, learn, and optimize.

Responsibilities

• Own the design of provider acquisition experiences
• Lead design for landing pages across different segments (therapists, prescribers, group practices) and states
• Design and optimize lead forms to maximize submission rates while capturing the information we need
• Create compelling visual design and messaging that resonates with providers and drives action
• Design re-engagement campaigns for the ~150K providers who've previously shown interest but haven't completed signup
• Drive growth through rapid experimentation
• Run continuous A/B tests and experiments to improve conversion at every step of the acquisition funnel
• Work closely with data and product marketing to identify opportunities, form hypotheses, and validate results
• Move fast—shipping multiple experiments per week when needed—while maintaining design quality
• Develop an intuition for what works through constant learning and iteration
• Collaborate deeply with cross-functional partners
• Partner with product marketing on messaging, positioning, and campaign strategy
• Work with engineering to build experimentation infrastructure and ensure designs are shippable quickly
• Collaborate with data to understand user behavior, set success metrics, and analyze experiment results

Requirements

• Strong product design experience with a growth focus
• 5-8 years as a product designer, with 3+ years working on growth, acquisition, or conversion-focused teams
• You've shipped high-performing consumer-facing web experiences and can show measurable impact
• You understand landing page optimization, form design, and conversion funnel psychology
• Combine craft with velocity
• Your visual and interaction design work is polished and professional
• You can move fast without sacrificing quality—you know when to obsess over details and when to ship and iterate
• You're comfortable with ambiguity and can scope work appropriately for rapid learning
• Are metrics-driven and experiment-minded
• You get excited by data and love seeing how design changes impact conversion rates

Key Skills

• Product design
• Growth design
• Landing page optimization
• Form design
• Conversion funnel psychology
• Data analysis
• Experimentation
• A/B testing
• Visual design
• Interaction design

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development