Principal Content Designer

Expedia Group is seeking a Principal Content Designer, AI to shape the future of AI-driven user experiences and define how people interact with intelligent systems.

Responsibilities

• Define principles for clarity, transparency, and trust in AI interactions
• Establish patterns for multi-turn conversations, prompt–response flows, and adaptive UI copy that scales across surfaces
• Create prompt frameworks, interaction guidelines, and reusable content patterns for LLM-powered features, copilots, recommendation systems, and personalization
• Translate complex model behavior into understandable content that helps users predict system outcomes and make informed choices
• Collaborate with product designers, researchers, AI/ML engineers, data scientists, and legal/compliance partners to shape end-to-end content solutions

Requirements

• 8+ years in UX content strategy and/or product content design
• Proven success designing for large-scale, systemic content challenges
• Content mapping and modeling; information architecture; UX writing; conversation design; microcopy for decision-making; storytelling and persuasion
• Ability to audit, analyze, architect, and present content solutions independently using established (and self-developed) frameworks
• Working knowledge of LLMs and ML concepts (prompt design, model limitations, hallucinations, confidence thresholds, evaluation signals)

Key Skills

• UX content strategy
• Product content design
• Content mapping and modeling
• Information architecture
• UX writing
• Conversation design
• Microcopy for decision-making
• Storytelling and persuasion

Benefits

• Full benefits package, including medical/dental/vision, paid time off, and an Employee Assistance Program
• Wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership