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Product Designer, Growth Leads

Gusto • San Francisco, United States of America 🇺🇸

Hybrid $172,000 - $253,000 Full-time Senior

Gusto is hiring a Senior Staff Product Designer to shape the future of their top-of-funnel experience on Gusto.com, influencing how hundreds of thousands of small businesses discover and engage with Gusto.

Responsibilities

  • Drive the end-to-end design strategy and execution across Gusto.com and other top-of-funnel touchpoints
  • Lead vision work to evolve the Gusto.com experience, balancing long-term strategic thinking with iterative improvements
  • Craft elegant, conversion-optimized user experiences that clearly communicate Gusto's value proposition and build trust with diverse audiences

Requirements

  • 10+ years of product design experience with a strong focus on growth, marketing, funnel optimization, and crafting top-of-funnel experiences
  • A portfolio that showcases elegant, high-conversion design work across web and responsive surfaces
  • Proven ability to design for CMS-driven systems, modular frameworks, and complex, interconnected product experiences
  • Deep understanding of information architecture, UX best practices, and service design principles

Key Skills

  • Product design
  • Growth and marketing design
  • Funnel optimization
  • Top-of-funnel experiences
  • CMS-driven systems
  • Modular frameworks

Benefits

  • Competitive compensation packages with a strong emphasis on equity-based compensation
  • Medical, vision, and dental insurance for employee, spouse, and dependents
  • 401k plan with employer match
  • Unlimited Paid Time Off
  • Generous stock options
  • Company-wide bonus

About Gusto

Gusto is on a mission to grow the small business economy, handling payroll, health insurance, 401(k)s, and HR for over 400,000 small businesses across the country.

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