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"Good design is obvious. Great design is transparent."
— Joe Sparano
The Graphic Designer will execute creative designs across packaging, branding, marketing assets, and digital platforms. Responsibilities include designing compliant CPG packaging, developing visual assets for product launches, and creating digital marketing materials.
Responsibilities
- Design CPG packaging and labels that are compliant, on-brand, and optimized for shelf impact and ecommerce thumbnails.
- Develop visual assets for product launches, including packaging systems, sell sheets, retailer decks, and promotional materials.
- Create digital marketing assets for eCommerce, Amazon, paid ads, social media, and email campaigns.
- Maintain and evolve brand guidelines, ensuring consistency across all touchpoints.
- Translate marketing strategies and consumer insights into compelling visual storytelling.
- Collaborate with marketing, product development, and external vendors to deliver high-quality creative on tight timelines.
- Prepare production-ready files, ensuring accuracy in dielines, print specs, and color management.
Requirements
- Design CPG packaging and labels that are compliant, on-brand, and optimized for shelf impact and ecommerce thumbnails.
- Develop visual assets for product launches, including packaging systems, sell sheets, retailer decks, and promotional materials.
- Create digital marketing assets for eCommerce, Amazon, paid ads, social media, and email campaigns.
- Maintain and evolve brand guidelines, ensuring consistency across all touchpoints.
- Translate marketing strategies and consumer insights into compelling visual storytelling.
- Collaborate with marketing, product development, and external vendors to deliver high-quality creative on tight timelines.
- Prepare production-ready files, ensuring accuracy in dielines, print specs, and color management.
Key Skills
- Experience with Amazon listings, PDP imagery, and A+ content.
- Familiarity with Figma for collaboration and reviews.
- Experience working with printers, manufacturers, and packaging vendors.
- Understanding of regulatory and compliance requirements for CPG packaging.
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