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"The function of design is letting design function."
— Micha Commeren
Principal UX Designer, AWS Applied AI Solutions
Amazon • Sunnyvale, United States of America 🇺🇸
The Principal UX Designer will own the UX vision and strategy across multiple services, ensuring intuitive and scalable experiences. They will also mentor other designers and influence product and business strategy.
Responsibilities
- Own the UX vision and strategy across multiple services and solutions, ensuring experiences are intuitive, elegant, and scalable.
- Set the bar for AI-native design by translating emerging AI capabilities into coherent, human-centered experiences that build trust and drive adoption.
- Influence product and business direction, working with senior leadership to identify opportunities where design and AI can transform customer outcomes.
- Define and drive cross-service design standards such as interaction models, experience principles, and reusable patterns to ensure consistency.
- Mentor and elevate the design org, coaching other designers and raising the overall quality of craft, storytelling, and execution.
- Prototype and explore new AI paradigms, collaborating with applied scientists and engineers to validate bold ideas and shape next-generation interfaces.
- Be a thought leader inside and outside AWS, evangelizing design excellence and the responsible adoption of AI through storytelling, writing, and cross-org forums.
Requirements
- 12+ years in UX design, with a track record of leading large-scale, complex, customer-facing services.
- Proven ability to define and execute design strategies at scale, balancing user needs, technical constraints, and business goals.
- Strong systems thinker, capable of architecting frameworks and reusable solutions that unify experiences across diverse services.
- Demonstrated success in influencing senior leaders and driving alignment across multiple organizations.
- Exceptional storytelling skills, including visual, verbal, and written, able to inspire and align both executives and builders.
Key Skills
- UX design
- AI-native design
- User experience (UX) design
- User interface (UI) design
- Design strategy
- Systems thinking
Benefits
- Equity
- Sign-on payments
- Medical, financial, and/or other benefits
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fa
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