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Principal Product Designer

Dealer-fx Group • Markham, Canada 🇨🇦

Hybrid $130,000 - $150,000 Full-time Senior

You will lead the end-to-end design process from generative discovery and research through to iterative design solutions. Your role includes improving user experience, shaping product direction, and advocating for design's value within the team.

Responsibilities

  • Improve the user experience. You’ll own projects from start to finish, while leading various UX initiatives including running design sprints to define and explore user problems, content mapping, sketching, wireframing, low and high fidelity prototyping, creating visual design concepts for brainstorming and approval in a timely manner and leading stakeholder reviews
  • Shape product direction and strategy through Design and human-centered thinking.
  • Propose and constantly look out for new concepts and ideas
  • Advocate Design’s value within our team, and the broader creative community.
  • Solve user problems while balancing all facets of a user's experience (strategy and research, information architecture, interaction design)
  • Challenge the status quo, and push for better both with the design team, and cross-functional partners.
  • Stay current on emerging trends in online consumer behaviour, technologies and design
  • Design flows and experiences that simplify and distill down complex actions into usable interfaces
  • Ship valuable and high-quality work without sacrificing speed
  • Collaborate with multiple teams. Designing for cross-product, cross-platform foundational features, you will be leveraging and incorporating the domain expertise of teams focused on specific workflows

Requirements

  • Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or equivalent practical experience.
  • 9+ years of experience in product design or User Experience (UX).
  • Experience implementing visual design systems across platforms in an iterative software development environment.
  • Portfolio highlighting multiple projects and your direct contributions.
  • Technical mastery in design and prototyping tools (i.e. Figma)

Key Skills

  • Strong storytelling skills, with the ability to translate complex data and text into compelling insights
  • Strong visual design skills
  • Demonstrated sense of interaction design attuned to the fundamentals of user experience, including accessibility and inclusive design
  • Experience in storytelling through animation and video (e.g., After Effects, Principle, Premiere, etc.)
  • Experience in documenting solutions through personas, user journeys, storyboards, value propositions, and sketches.
  • Experience in partnering with Design Research to amplify research and design impact.
  • Experience in type design, and type animation.
  • Ability to succeed in ambiguity and conceptualize new ideas.
  • A foundational understanding of existing and emerging technologies to deliver for today while creating a vision of the future.
  • Passion for design and a pulse on emerging trends, products, and technology.
  • A track record in aligning and influencing cross-functional stakeholders, senior leaders, and peers towards business outcomes that reflect the needs of our customers.
  • A history of delivering team-based design solutions within Agile SAAS or enterprise environments.
  • The knack to ask “why?”– you’re naturally curious, and you believe in purpose-driven decisions that are strategically informed to drive meaningful solutions to user problems and opportunities.

Benefits

  • Vast opportunities for growth
  • Competitive compensation packages
  • A flexible work schedule for work-life balance
  • Comprehensive training and development support
  • Group health and dental benefits
  • Employee Assistance Program
  • 3 weeks of paid vacation
  • Company events and team building

About Dealer-fx Group

Since 2007, Dealer-FX has been transforming how automotive retailers manage their service operations and how they interact with consumers. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency and trust to consumers. From service scheduling to vehicle write-up, through to delivery, Dealer-FX ONE Platform core solution helps dealerships increase efficiency, profitability, retention and brand loyalty. Dealer-FX is the exclusive, or preferred service technology provider for many leading OEMs including Stellantis, Nissan, Toyota, Lexus, Mitsubishi, GM, Kia, and Hyundai in the US, Canada, and Puerto Rico. Dealer-FX is a division of Snap-on® Incorporated and a member of the Total Shop Solutions family of Snap-on brands. Snap-on Incorporated is a leading global innovator, manufacturer, and marketer of tools, equipment, diagnostics, repair information, and sys

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