Senior Product Designer, Growth

You will be the design voice in a Growth squad focused on improving key metrics such as activation, adoption, retention, and revenue. Your role involves owning the end-to-end design process for growth initiatives across web and mobile, running experiments, and collaborating with team members to drive measurable outcomes.

Responsibilities

• Ship experiments that test hypotheses around onboarding, feature adoption, or direct revenue-generating experiences
• Partner with your PM and Engineer to identify friction points and design solutions that move key metrics
• Sync in and contribute to the squad’s operating cadence of hypothesis → design → test → learn
• Build credibility with stakeholders by showing how design drives measurable outcomes
• Own the end-to-end design process for growth initiatives across web and mobile
• Run A/B tests and multivariate experiments to optimize user flows (signups, onboarding, activation, cross-selling)
• Use qualitative insights (user interviews, support tickets) and quantitative data (analytics, experiment results) to inform design decisions
• Create everything from quick wireframes to high-fidelity prototypes, matching fidelity to the question you're answering
• Collaborate with our 8-person Design team and dedicated UX Researcher while operating semi-autonomously within Growth
• Help shape Roofr's experimentation culture by documenting learnings and advocating for bold ideas

Requirements

• 3-5 years of product design experience within B2B, Saas
• 2+ years designing for growth (not just "product design"—actual growth work: onboarding flows, activation loops, retention features, paywalls, etc.)
• A portfolio that shows experiments you've run, metrics you've moved, and how you iterated based on results
• Experience working in fast-moving environments where you ship, learn, and ship again
• You can explain your design thinking to engineers, PMs, and execs without jargon

Key Skills

• Product design
• Growth design
• Experimentation
• A/B testing
• User research
• Design systems
• Communication
• Collaboration

Benefits

• 🏝️ Vacation/Paid Time Off
• 1st week of employment is mandatory PTO
• 1 Friday off per month (we call those our laundry days)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits RRSP/401k match
• Generous Parental Leave policy
• 🤝 Perks
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays