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"Good design is obvious. Great design is transparent."
— Joe Sparano
Digital Graphic Designer
Groundfloor Finance • United States of America 🇺🇸
Remote Full-time Mid-level
Groundfloor is seeking a Digital Graphic Designer to create high-performing, conversion-optimized marketing assets at scale. The ideal candidate will have a strong foundation in digital design and expertise in creating assets for paid display advertising, email campaigns, and social media ads.
Responsibilities
- Design paid display ads and banner campaigns across multiple sizes and formats
- Create high-converting email templates and campaigns that drive engagement and conversions
- Design targeted landing pages that align with ad campaigns and drive conversion
- Produce social media ad creative for Meta (Facebook/Instagram), LinkedIn, and other platforms
- Develop multiple A/B test variations of ads, emails, and landing pages to test different headlines, visuals, CTAs, and layouts
Requirements
- 5+ years of experience in digital design
- Strong portfolio showcasing paid advertising creative, email design, landing pages, and social media ads
- Proven ability to create and concept multiple design variations rapidly for A/B testing and campaign optimization
- Strong understanding of conversion-focused design principles and how to optimize visuals for customer acquisition
- Expert proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Key Skills
- Digital design
- Conversion-focused design principles
- Figma
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Benefits
- Remote-friendly company
- Opportunity to work with a growth hacker mindset
About Groundfloor Finance
Groundfloor is a hyper-growth wealthtech company based in Atlanta that values high-quality, low-ego collaboration and a growth hacker mindset.
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