Staff Content Designer

Staff Content Designer at Ethos, a life insurance company, to shape the language, systems, and strategies that define how Ethos communicates trust, clarity, and care across every touchpoint.

Responsibilities

• Define and evolve the content design vision and strategy for Ethos’s core product experiences and new product ventures
• Partner closely with Product, Design, Research, Brand, Content Design and leadership to align communication across holistic user journeys
• Establish the playbooks for supporting products at different lifecycles and evolving Ethos’ content maturity overall
• Craft and Execution: Drive high-impact initiatives across multiple product areas, ensuring content clarity, emotional resonance, and conversion effectiveness
• Create scalable frameworks for tone, messaging hierarchy, and microcopy patterns that optimize for clarity, emotional resonance, and product performance
• Lead content forward experience projects where narrative helps users navigate nuanced decisions and emotional barriers inherent in purchasing life insurance
• Champion accessibility, inclusivity, and transparency through every word and interaction
• Mentorship and Influence: Guide product designers and product managers in content craft
• Contribute to and evolve Ethos’s content design standards, systems, and governance models to ensure consistency across teams
• Measurement and Iteration: Intake and synthesize key stakeholder feedback to hone designs and achieve alignment across cross-functional partners

Requirements

• 8+ years of content design, UX writing, product writing or other relevant work
• 3+ years in a senior or staff-level content role
• Demonstrated success designing content systems and frameworks at scale
• Experience leading content design for multi-surface consumer products (web, mobile, and email)
• Proven ability to influence product direction through language strategy and user insight
• Deep understanding of conversion-driven storytelling, particularly in regulated or complex domains (e.g., fintech, insurance, healthcare)
• Proficiency in Figma and collaboration tools
• A portfolio that demonstrates strategic thinking, cross-functional collaboration, and craft excellence

Key Skills

• Content design
• UX writing
• Product writing
• Figma
• Collaboration tools

Benefits

• US national base salary range for this full-time position is $126,000 - $224,000
• Bonus
• Equity
• Benefits at https://www.ethoslife.com/careers/