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"Good design is obvious. Great design is transparent."
— Joe Sparano
As a Product Designer: Design Systems & Content, you will build and maintain the visual and content foundations of the design system. Your role includes designing reusable UI components and ensuring clarity, consistency, and accessibility across products and markets.
Responsibilities
- Design, document, and maintain reusable UI components, patterns, and interaction guidelines within the central design system
- Define and manage tone of voice, microcopy standards, and content guidelines
- Collaborate with Product Design Managers, Designers, and Engineers to embed system standards into live products
- Partner with the UX Architect and Principal UI Designer to evolve system structure, scalability, and usability
- Work closely with the Head of Customer Experience to ensure design and content standards support seamless customer journeys
- Collaborate with Insights & Research to validate design and content patterns
- Support localisation and market teams by defining adaptable design and content frameworks
- Maintain accessible, up-to-date documentation and resources
- Act as a bridge between design, engineering, and content disciplines
Requirements
- 3+ years Professional experience in UX/UI design, content design, or design systems development
- Strong understanding of component-based design and scalable systems
- Skilled in defining tone of voice and microcopy standards for digital products
- Hands-on experience with design tools and documentation practices
- Familiarity with accessibility and inclusive design principles
- Excellent collaboration skills with design, engineering, and product teams
- Strong written and verbal communication skills
Key Skills
- Design tools
- Documentation practices
- Accessibility
- Inclusive design principles
- Collaboration
- Communication
About Betsson Group
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group". Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience. Being a responsible operator in relation to customers, suppliers, authorities, investors and other stak
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