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"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
Develop ad creatives for various platforms using the Pencil platform in response to client briefs. Take client briefs through all steps including insight, concept, copy, image & video generation, and final creative assembly.
Responsibilities
- Develop ad creatives for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs
- Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques
- Where necessary, supplement GenAI creative work with manual retouching to achieve client requirements
- Work with our Customer Success team to understand and shape client briefs, respond to client feedback and meet client requirements for GenAI (incl. quality, speed & scale) I.E. 1 brief/day
- Work with our Training team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work
- Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements
Requirements
- 2-3 years’ experience in advertising creative development
- Some experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
- Some experience with GenAI techniques such as model selection & prompting
- Any experience using GenAI to deliver real-world advertising creative
- Proficiency in Adobe Creative Cloud
- Good personal communication and management skills
- Preference for candidates who have prior agency experience
- Strong written English skills, allowing you to communicate effectively with clients and team
- Access to a reliable computer with an internet connection exceeding 40 Mbps
- A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity
Key Skills
- Some experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
- Some experience with GenAI techniques such as model selection & prompting
- Proficiency in Adobe Creative Cloud
- Good personal communication and management skills
About Brandtech+
The Brandtech Group is the world's #1 digital-only marketing group and the leading global generative AI marketing company. It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with the simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022 and is the largest global digital partner for some of the world’s biggest brands. Our group companies are: Mofilm 55 Brandtech Consulting Mobkoi Gravity Road Oliver Collectively Brandtech Media DP6 Jellyfish Pencil We also make strategic investments in cutting-edge startups building tech-enabled ways for global brands to do their marketing better, faster and cheaper. Some representative examples are: Niantic Crossing Minds Automat Pixlee-TurnTo Zappar Elsy Blacktag Good-Loop Tribe Dynamics AI Foundation Traackr Jivox VidMob Engage Video Group Scope3 We are headquartered in New York and have operations in Brazil, Arge
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