Lead Product Designer

Launch Potato is seeking a UX/UI Designer with 8+ years of experience in performance marketing, lead generation, or a similar data-driven environment to drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences.

Responsibilities

• Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties
• Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
• Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs

Requirements

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
• Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
• Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
• Hands-on experience collaborating with developers and executing A/B tests for CRO
• Excellent communicator with the ability to present design rationale across technical and non-technical audiences

Key Skills

• UX/UI design
• Data-informed design
• Figma or similar wireframing/prototyping tools
• Adobe Creative Suite
• Collaboration with developers
• A/B testing for CRO
• Excellent communication skills

Benefits

• Competitive benefits
• Profit-sharing bonus
• Base salary set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework