Graphic Designer

The Graphic Designer will create high-impact designs for packaging, retail environments, and digital activations, ensuring alignment with brand strategy. This role involves collaboration with various teams to produce visually compelling assets that meet regulatory requirements.

Responsibilities

• Develop and execute design assets for new brand and product launches (including identity, logo, illustration, packaging, brand guidelines)
• Produce retail-touchpoint design: in-store assets, point-of-sale displays, fixtures and retail collateral
• Work with marketing to design digital and print assets: social media graphics, email templates, web assets, and event collateral
• Ensure designs meet regulatory/compliance requirements specific to cannabis (labeling, packaging, retail signage)
• Maintain and evolve the brand identity system: ensure consistency across all touchpoints, develop toolkits/templates for use across states/locations
• Own its own workstream by working directly with XF partners to ensure a timely development and deployment of all needed assets
• Collaborate with cross-functional teams (product development, retail operations, marketing, external agencies) to align design work with business objectives
• Stay up to date on cannabis industry design and retail trends (packaging innovations, retail experience, brand activation)
• Provide and incorporate feedback into design iterations; manage multiple projects and shifting priorities
• Prepare final production files and ensure all assets are optimized for print and digital delivery, maintaining accuracy in color, typography, and format
• Contribute to creative concepting and brainstorming sessions for campaigns, product launches, and retail experiences to bring fresh, on-brand ideas to life

Requirements

• Bachelor's degree (or equivalent) in Graphic Design, Visual Communications, Illustration, or related field
• 3+ years of hands-on design experience, ideally in the cannabis industry or a comparable regulated/brand-intensive consumer business
• Strong portfolio of work demonstrating brand identity development, packaging design, retail collateral, illustration, and digital/print design

Key Skills

• Expert-level skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and strong working knowledge of preparing print and packaging files
• Experience designing across print, packaging, retail display, and digital formats (web, social, email)
• Understanding of production workflows, vendor management, and delivering print/digital assets to spec
• Ability to work in a fast-paced, regulatory-sensitive environment; excellent attention to detail and ability to manage multiple deadlines

Benefits

• Opportunity to work in a fast-moving, evolving cannabis category where design makes a real difference
• Work across product and retail - from packaging to in-store experience to brand identity
• Be part of a multi-state operation with high growth potential
• Opportunity for career advancement alongside brand evolution
• Collaborate with passionate, cross-functional teams shaping the next generation of cannabis retail and brand experiences