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"Design creates culture. Culture shapes values. Values determine the future."
— Robert L. Peters
Lead UX Designer
Launch Potato • United States of America 🇺🇸
Onsite $150,000 - $180,000 Contract Senior
UX/UI Designer with 8+ years of experience in performance marketing, lead generation, or a similar data-driven environment. The candidate will drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences.
Responsibilities
- Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences
- Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights
- Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
- Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
- Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
- Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
- Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
- Propose and implement design process improvements that enhance experimentation velocity and design scalability
Requirements
- 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
- Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
- Mastery of Figma or similar wireframing/prototyping tools
- Fluency with Adobe Creative Suite
- Hands-on experience collaborating with developers and executing A/B tests for CRO
- Excellent communicator with the ability to present design rationale across technical and non-technical audiences
Key Skills
- UX/UI design
- Data-informed design
- Figma
- Adobe Creative Suite
- A/B testing
- CRO
- Communication
Benefits
- Base salary set according to market rates for the nearest major metro
- Profit-sharing bonus
- Competitive benefits
About Launch Potato
Launch Potato is a performance-driven company.
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