Graphic Designer

The Graphic Designer leads creative design efforts, ensuring visual content aligns with the brand's identity and strategic goals. Responsibilities include managing projects from concept to completion and mentoring Marketing Coordinators on design.

Responsibilities

• Provides strategic leadership across design and branding initiatives, ensuring alignment with company vision
• Provides innovative design solutions and support for various projects
• Develops engaging visual content for social media, websites, and other digital platforms
• Designs and writes copy for company and customer newsletters
• Creates visual aids and presentations for company meetings and events
• Designs impactful pitch presentations for internal and external stakeholders
• Leads creative development and design for national advertising and marketing campaigns, ensuring brand consistency and alignment
• Designs branded materials across digital platforms, websites, communications, and client-facing touchpoints supporting corporate branding initiatives
• Leads end-to-end event branding and design, stage visuals, motion graphics, and all signage and promos, ensuring a cohesive and visually compelling experience that aligns with the company's brand identity and strategic goals
• Captures and edits high-quality photographs for various marketing and communication purposes
• Oversees design projects from conception to completion, ensuring timely delivery
• Provides guidance and mentorship to Marketing Coordinators in regard to design, fostering a collaborative and creative work environment
• Stays updated on industry trends to inform design strategies
• Collaborates with clients to understand goals and deliver design solutions, aligning vision and expectations
• Ensures all designs meet the highest performing standards of quality and accuracy
• Leads concept design and implementation for facility branding across all markets, ensuring a consistent and impactful physical brand presence

Requirements

• Uses Gaylor Values as tools to carry out all job responsibilities
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and Microsoft Office
• Detail-oriented with a keen eye for aesthetics
• Extensive knowledge of typography, color theory, and layout design
• Adaptable to changing priorities and fast-paced environments
• Ability to manage multiple projects and meet deadlines
• Creative thinking and problem-solving abilities
• Self-motivated and able to work independently
• Excellent communication and interpersonal skills
• Collaborative team player with a proven ability to work effectively across cross-functional teams, including executive leadership and C-suite stakeholders

Key Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Microsoft Office
• Typography, color theory, and layout design