Sr UX Researcher

Fanatics is seeking a Senior UX Researcher to lead research initiatives that shape how millions of fans discover, shop, and engage with their favorite teams and products across the digital ecosystem.

Responsibilities

• Lead research for a major product domain (e.g., personalization, checkout, loyalty, or subscription experiences), serving as the primary research advisor for that area
• Own domain-level research programs from concept through launch — including multi-phase generative and evaluative studies to explore fan motivations, shopping behaviors, and decision drivers
• Shape roadmap direction by uncovering actionable insights that guide prioritization, inform KPIs, and improve end-to-end fan experience
• Influence at the strategic level — connecting research findings to larger commerce goals such as increasing repeat purchase, reducing friction, and enhancing fan engagement across web and app experiences
• Design and execute mixed-method research plans using qualitative and quantitative methods (e.g., interviews, usability testing, surveys, behavioral analytics)

Requirements

• 6–8+ years of UX or product research experience, ideally within eCommerce, retail, or consumer digital platforms
• Expertise across both generative (e.g., field studies, diary studies, journey mapping) and evaluative (e.g., usability testing, prototype validation, A/B testing) research
• Demonstrated ability to influence product strategy and design decisions at scale
• Experience synthesizing complex data into clear, compelling narratives that drive action among senior audiences
• Familiarity with tools such as User Testing, Qualtrics, Optimal Workshop, Figma, Amplitude, and SQL is a plus
• Bachelor’s or Master’s degree in Human-Computer Interaction, Cognitive Psychology, Anthropology, or a related field

Benefits

• Wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners
• Paid maternity paternity leave
• Infertility treatment
• Flexible time off to help you recharge, along with a competitive 401k plan to support your financial future