Graphic Designer, Organic Social

Develop a visual vocabulary for social media that aligns with the Blueprint brand. Collaborate with the social copywriter to create unique concepts that engage the audience and enhance brand presence.

Responsibilities

• Work with larger design team to develop a visual vocabulary that feels both social native, and quintessentially Blueprint
• Collaborate with our social copywriter to develop a unique social voice that translates visually
• Develop unique concepts that break through the crowded wellness space on social media
• Design repeatable formats that our audience will want to return to again and again
• Learn from the data: what stops a thumb for our audience? How can we do more of what works and less of what doesn’t while maintaining the blueprint ethos?

Requirements

• 3-5 years of agency or in-house graphic design experience
• A portfolio of design work demonstrating high engagement on social channels
• An ability to distill complex principles into simple, compelling imagery
• An ability to use performance data to inform design best practices
• Experience building design systems that scale without going stale
• Experience designing for health and wellness brands

Key Skills

• Graphic design
• Social media
• Performance data analysis
• Design systems