Graphic Designer, Email and Paid Social

Develop a visual vocabulary for social media and email channels while collaborating with the marketing team. Create elevated design concepts that effectively communicate the Blueprint brand and mission.

Responsibilities

• Work with larger design team to develop a visual vocabulary that feels both social native, and quintessentially Blueprint
• Collaborate with our paid media copywriter to develop a unique social voice that translates visually
• Develop elevated design concepts that demonstrate the efficacy of Blueprint products and potency of our mission
• Partner with external performance creative vendors to maintain a consistent visual identity as we scale paid media production and spend
• Develop iterative design systems that allow us to test and learn from every dollar spent

Requirements

• 3-5 years of agency or in-house graphic design experience
• A portfolio of elevated brand design work that moves the needle on paid social
• Expertise prompting AI design tools and using AI as a thought partner in the creative workflow
• An ability to use performance data to inform design best practices
• Experience building design systems that scale without going stale
• Experience designing for health and wellness brands

Key Skills

• Graphic design
• AI design tools
• Performance data analysis
• Design systems