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"The details are not the details. They make the design."
โ Charles Eames
Plaid Enterprises is seeking a Senior Graphic Designer to lead the conceptualization and creation of packaging and branding that stands out on the retail shelf and wins the digital shelf.
Responsibilities
- Dream big, then design smart, conceptualizing packaging and display materials that push creative boundaries
- Design for both shelves, creating packaging that captivates in-store and converts online
- Lead projects from idea to execution, owning packaging design from concept and mockup through production-ready artwork
- Collaborate cross-functionally with product development, marketing, and brand teams to translate objectives and consumer insights into compelling visual stories
- Balance creativity with craft, bringing forward fresh ideas while honoring brand standards and real-world production requirements
Requirements
- Bachelor's degree in Graphic Design or related field
- 5+ years of design experience, preferably in consumer packaging or retail environments
- Proven ability to translate strategy into compelling design concepts that work across print and digital
- Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Deep understanding of retail packaging strategy, shopper psychology, and brand storytelling
Key Skills
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Retail packaging strategy
- Shopper psychology
- Brand storytelling
- Design concept development
About Plaid Enterprises
Plaid Enterprises is a company that owns iconic brands like Mod Podge, FolkArt, Apple Barrel, Bucilla, and Arteza, and is celebrating 50 years of creativity.
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