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Graphic Designer

Plaid Enterprises โ€ข United States of America ๐Ÿ‡บ๐Ÿ‡ธ

Onsite Full-time Senior

Plaid Enterprises is seeking a Senior Graphic Designer to lead the conceptualization and creation of packaging and branding that stands out on the retail shelf and wins the digital shelf.

Responsibilities

  • Dream big, then design smart, conceptualizing packaging and display materials that push creative boundaries
  • Design for both shelves, creating packaging that captivates in-store and converts online
  • Lead projects from idea to execution, owning packaging design from concept and mockup through production-ready artwork
  • Collaborate cross-functionally with product development, marketing, and brand teams to translate objectives and consumer insights into compelling visual stories
  • Balance creativity with craft, bringing forward fresh ideas while honoring brand standards and real-world production requirements

Requirements

  • Bachelor's degree in Graphic Design or related field
  • 5+ years of design experience, preferably in consumer packaging or retail environments
  • Proven ability to translate strategy into compelling design concepts that work across print and digital
  • Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Deep understanding of retail packaging strategy, shopper psychology, and brand storytelling

Key Skills

  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Retail packaging strategy
  • Shopper psychology
  • Brand storytelling
  • Design concept development

About Plaid Enterprises

Plaid Enterprises is a company that owns iconic brands like Mod Podge, FolkArt, Apple Barrel, Bucilla, and Arteza, and is celebrating 50 years of creativity.

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