Senior Graphic Designer / Lead Brand Designer

The Senior Graphic Designer / Lead Brand Designer will drive the strategic direction of the visual brand and execute design work to bring that vision to life. This role involves collaborating with various teams to enhance the brand experience and managing external vendors for video and animation projects.

Responsibilities

• Drive the strategic direction of our visual brand, as well as do the design work of bringing that direction to life.
• Communicating effectively and achieve alignment with executive audiences on a visual brand direction.
• Expand and own the implementation of our existing brand guidelines.
• Own the creation of a series of key asset templates and adapt existing content into those templates.
• Develop the design direction for our print magazine, AcOps.
• Lead design updates on our website via wireframing while collaborating with our Sr. Product Marketing, Sr. Demand Gen Manager, and website dev agency.
• Art direct and craft ads for multi-channel advertising campaigns.
• Collaborate with Product Marketing and other leaders involved in positioning to define key diagrams or visuals used frequently to communicate our value propositions.
• Drive video and animation storyboarding, as well as direction, for key assets.
• Manage external animators and video editing vendors to realize video and other motion assets.
• Own the ongoing visual identity of Coursedog so that we project our category leadership.
• Elevate our brand marketing efforts to improve the impact of visual elements.
• Propose and drive design priorities to support our go-to-market and customer success goals.

Requirements

• 5+ years of design experience.
• Proficient with a wide range of design tools that include Adobe Suite, Figma and Canva.
• Experience designing for a wide variety of media, from web to print to booth design.
• Experience with UX / UI as a part of web design and wireframing.
• Experience working closely with or managing developers as a part of the web design process.
• Experience storyboarding and directing motion design, animation, or video creation efforts.

Key Skills

• Proficient with a wide range of design tools that include Adobe Suite, Figma and Canva.
• Experience designing for a wide variety of media.
• Experience with UX / UI as a part of web design and wireframing.
• Experience working closely with or managing developers.
• Experience storyboarding and directing motion design, animation, or video creation efforts.

Benefits

• Healthcare, Dental & Vision benefits with a fixed contribution model.
• Retirement Planning with a 401(k) plan and employer match.
• Paid Time Off with an unlimited policy.
• Equity grants aligned to role and tenure.
• Paid Parental Leave for primary and secondary caregivers.