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"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."
— Antoine de Saint-Exupéry
Lead the design process for eCommerce products, including websites and mobile apps. Collaborate with cross-functional teams to create user-centered designs that drive conversion and enhance user experience.
Responsibilities
- Help lead the design process for our eCommerce products, including websites, mobile apps, and other digital touchpoints.
- Conduct user research, usability testing, and competitor analysis to inform design decisions.
- Create wireframes, prototypes, and high-fidelity UI designs that align with brand guidelines.
- Shape journeys that not only drive conversion but feel effortless—meeting users where they are and helping them take the next step with ease.
- Collaborate closely with engineers to ensure designs are implemented accurately and effectively.
- Analyze user data (e.g., heatmaps, A/B tests) to iterate and improve user experiences.
- Mentor and provide guidance to junior designers, fostering a culture of design excellence.
- Stay up-to-date with the latest design trends, best practices, and emerging technologies in eCommerce.
- Ability to challenge the status quo and innovate on current and anticipated consumer behaviors.
Requirements
- 6+ years of professional experience in design, with at least 4 years focused on eCommerce platforms.
- Excellent visual and interactive skills.
- Experience conducting user and market research.
- Strong storytelling, presentation, and communication skills.
- System-thinker with the ability to see impact holistically.
- The ability to critically analyze data and articulate hypotheses.
- Strong portfolio showcasing end-to-end eCommerce design projects (web and mobile).
- Proficiency in design and prototyping tools (Figma).
- Strong understanding of responsive and mobile-first design.
- Knowledge of HTML/CSS and front-end capabilities (not required but a plus).
- Familiarity with SEO, accessibility standards, and performance optimization for eCommerce sites.
Key Skills
- Excellent visual and interactive skills.
- Experience conducting user and market research.
- Strong storytelling, presentation, and communication skills.
- System-thinker with the ability to see impact holistically.
- The ability to critically analyze data and articulate hypotheses.
- Proficiency in design and prototyping tools (Figma).
- Strong understanding of responsive and mobile-first design.
- Knowledge of HTML/CSS and front-end capabilities (not required but a plus).
- Familiarity with SEO, accessibility standards, and performance optimization for eCommerce sites.
Benefits
- Eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
- Review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com.
About Vf Corporation
VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.
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