Social Media Manager / Graphic Designer - Golden State Storm

A non-paid, volunteer leadership role as Social Media Manager and Graphic Designer for the Golden State Storm, focusing on brand identity and fan base growth.

Responsibilities

• Social Media Strategy and Management: Develop and execute a comprehensive social media strategy across all major platforms (Instagram, TikTok, X, Facebook, LinkedIn) to drive brand awareness, fan engagement, and recruiting interest
• Content Calendar: Create, schedule, and post engaging content daily/weekly, including gameday updates, athlete spotlights, team news, community events, and fundraising campaigns
• Community Engagement: Actively monitor comments and direct messages, fostering positive and inclusive interaction with fans, sponsors, and the community
• Analytics: Track, analyze, and report on social media performance metrics to optimize strategy, demonstrate brand growth, and maximize reach
• Graphic Design and Visual Branding: Ensure all visual content adheres to the Golden State Storm brand guidelines as the brand is developed
• Maintain visual consistency across all materials (logos, colors, typography, tone)
• Asset Creation: Design high-quality, professional-level digital graphics for all social media channels, including gameday graphics, athlete and staff spotlight templates, sponsor integration graphics and promotional material, fundraising campaign visuals
• Merchandise/Marketing Support: Assist the leadership team in designing basic marketing materials (e.g., flyers, presentations, simple merchandise graphics) as needed
• Video/Motion Graphics (A Plus): Basic video editing or motion graphic skills for short-form social content (e.g., TikTok, Instagram Reels) are highly desirable

Requirements

• Design Proficiency: Demonstrated proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, or InDesign) or equivalent professional tools like Canva Pro
• Social Media Expertise: Proven experience managing professional social media accounts (preferably for a sports, entertainment, or startup brand) with a track record of driving engagement
• Portfolio Required: Candidates must provide a portfolio or links to active social media accounts/design work demonstrating relevant skills
• Startup Mentality: Highly organized, proactive, and capable of working independently in a fast-paced, startup environment with limited resources
• Strong attention to detail and ability to meet deadlines required
• Commitment: Must be able to commit approximately 5-10 hours per week, with flexible scheduling, but requiring timely content delivery (e.g., gameday posting)
• Passion: A strong enthusiasm for women's sports, the mission of the WNFC, and building a professional team brand from scratch

Key Skills

• Design Proficiency: Demonstrated proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, or InDesign) or equivalent professional tools like Canva Pro
• Social Media Expertise: Proven experience managing professional social media accounts (preferably for a sports, entertainment, or startup brand) with a track record of driving engagement

Benefits

• Hands-on Experience: Hands-on experience in media relations, external communications, and launching a professional sports team brand
• Networking: Networking opportunities with media professionals, WNFC executives, and Bay Area sports industry leaders
• Impact: A chance to make a meaningful impact through storytelling and public outreach as we make HERstory in women's football