G

Senior Principal Product Designer (B2C)

Gen • New York, United States of America 🇺🇸

Hybrid $180,000 - $205,000 Full-time Lead

As a Senior Principal Product Designer, you will influence product direction and create user-first solutions across mobile and web platforms. You will lead interaction design, visual systems, and information architecture while collaborating with cross-functional teams.

Responsibilities

  • Shape strategy through design: Translate complex problems and abstract ideas into elegant, usable solutions grounded in user needs and business goals
  • Own the end-to-end journey: Lead interaction design, visual systems, and information architecture across platforms and devices
  • Elevate product thinking: Drive cross-functional collaboration with product, research, and engineering to build thoughtful, cohesive, and accessible experiences
  • Bring clarity to ambiguity: Navigate complexity and uncover opportunity through discovery, prototyping, and testing
  • Mentor and influence: Inspire peers and advocate for design excellence across the org—not just in what we build, but how we work

Requirements

  • Track record of designing and shipping mobile-first B2C products at scale
  • Strategic mindset with a keen sense of how design drives user value and business growth
  • Mastery of end-to-end product design: UX research, interaction, visual design, and systems thinking
  • A clear, compelling portfolio that demonstrates design process and product impact
  • Deep user empathy and a belief in data-informed design decisions
  • Comfortable operating across time zones and cultures; experience with distributed teams is a plus
  • Experience in cybersecurity or financial services is helpful, but curiosity and adaptability matter more

Key Skills

  • UX research
  • interaction design
  • visual design
  • systems thinking
  • data-informed design decisions
  • operating across time zones and cultures
  • distributed teams
  • cybersecurity
  • financial services

Benefits

  • Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs)
  • Financial Security – 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP)
  • Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs
  • Professional Development – Annual education reimbursement (up to $5,250) for job-related courses
  • Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses
  • Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts

About Gen

Gen (NASDAQ: GEN) is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, MoneyLion and more. The Gen family of consumer brands is rooted in providing empowerment and safety for the first digital generations. Now, Gen empowers people to live their digital lives confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. Norton.com Avast.com LifeLock.com MoneyLion.com Avira.com AVG.com CCleaner.com GOBankingRates.com ReputationDefender.com

🔔 Never miss similar opportunities

Get notified when new product design jobs that match your preferences become available. Set up personalized job alerts to stay ahead of the competition.