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"Design is not for philosophy it's for life."
— Issey Miyake
E
Lead conversion-driven design and optimize marketing and landing pages for high engagement and conversion rates. Collaborate cross-functionally to align design solutions with user needs and business objectives.
Responsibilities
- Lead conversion-driven design: Create and optimize marketing and landing pages.
- Design and execute A/B tests: Develop hypotheses, create test variants, and analyze performance.
- Create well-converting user experiences for the web.
- Collaborate cross-functionally with product, marketing, engineering, analytics, affiliate, and content teams.
- Design and review user journeys for partner websites.
- Understand our users and competitors.
- Produce high-quality UX deliverables.
- Manage and evolve the design system.
- Continuously improve the website experience.
Requirements
- Proven experience in conversion-focused UX and web design, preferably for marketing or e-commerce pages.
- Strong understanding of visual hierarchy, typography, color, and composition.
- Expertise in A/B testing, experiment design, and UX optimization workflows.
- Skilled in creating effective UX documentation including wireframes, mockups, prototypes, and flows.
- Experienced working cross-functionally with marketers, engineers, content strategists, and product managers.
- Hands-on experience managing or contributing to design systems.
- Proficiency in Figma and familiarity with tools like Adobe Creative Suite, Framer, or similar.
- Strong understanding of user psychology, growth design, and conversion optimization principles.
- A strong portfolio that demonstrates high-quality UX and visual design work with measurable business impact.
Key Skills
- Understanding of UI & UX principles for designing landing pages, emails, and other interfaces (nice-to-have)
- Active participation in creative brainstorms (nice-to-have)
- Understanding of web page setup, including some knowledge of HTML and CSS, or experience with CMS platforms like WordPress or Contentful (nice-to-have)
Benefits
- Challenging work in a fun and collaborative environment
- Attractive compensation and time-off benefits
- Spacious open-concept and centrally located offices
- Full-time employment with flexible working hours
- Fully stocked pantry with breakfast foods, fresh fruit, and snacks
- Team lunches and company events every quarter
- Multicultural teams represented by 30+ nationalities in offices around the world
About Expressvpn
The leading VPN company. Building a safer, better digital world.
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