Principal UI Designer, Consumer

A senior creative leader responsible for elevating visual design excellence and brand expression across digital products and services.

Responsibilities

• Define and evolve the visual design strategy for consumer digital products, ensuring brand consistency and market differentiation.
• Lead the creation of high-fidelity designs, interactive prototypes, and design specifications that set the standard for visual excellence.
• Champion accessibility and inclusive design principles to ensure visual solutions work for all customers.
• Drive innovation in motion design, micro-interactions, and visual storytelling that enhances user engagement.
• Partner with the Design System Lead to evolve the company’s Design System, ensuring visual components, patterns, and guidelines for Consumer experiences are represented.
• Uphold visual design standards (including typography, color systems, and iconography) across the Consumer design team.
• Assist in creating scalable design tokens and component libraries that enable efficient, consistent design across teams.
• Collaborate with engineering to ensure pixel-perfect implementation of design system components.
• Lead the visual design of high-priority consumer initiatives from concept through launch.
• Create compelling visual narratives through user interface design, data visualization, and information architecture.
• Develop responsive design solutions that maintain visual integrity across devices and platforms.
• Conduct visual design audits and competitive analyses to identify opportunities for differentiation and ensure the highest standards of craft, detail, and polish.
• Partner closely with strategists, engineers, and business stakeholders to ensure visual design amplifies business and client impact.
• Collaborate with brand, marketing, and content teams for cohesive customer experiences.
• Present design concepts and rationale to senior stakeholders, articulating the business value of visual design decisions.
• Facilitate design critiques and workshops that elevate visual design discourse across the organization.
• Mentor a team of UI designers, fostering excellence in visual craft and professional growth.
• Lead the Consumer UI Design team, establishing best practices and advancing the discipline of visual design.
• Contribute to the recruitment and development of design talent to build a world-class design organization.

Requirements

• 8+ years of experience in UI/visual design, with at least 3 years in senior or lead roles.
• Exceptional portfolio demonstrating mastery of visual design, typography, color theory, and composition.
• Deep expertise in creating and maintaining design systems at scale.
• Proven track record of shipping consumer-facing digital products with measurable impact.
• Expert proficiency in Figma, with strong skills in prototyping and design handoff.
• Proficiency in Adobe Creative Suite and other visual design tools.
• Strong understanding of front-end development principles (HTML, CSS, JavaScript).
• Experience working in Agile environments with cross-functional teams.
• Outstanding presentation and communication skills with the ability to articulate design decisions.
• Bachelor’s degree in graphic design, Visual Communication, HCI, or equivalent experience.

Key Skills

• Expert proficiency in Figma, with strong skills in prototyping and design handoff.
• Proficiency in Adobe Creative Suite and other visual design tools.
• Strong understanding of front-end development principles (HTML, CSS, JavaScript).
• Experience working in Agile environments with cross-functional teams.
• Outstanding presentation and communication skills with the ability to articulate design decisions.