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Care Content Design Lead

Careem • Lahore, Pakistan 🇵🇰

Hybrid Full-time

Careem seeks a Content & Graphics Designer to create engaging content and manage branding for their Care department, supporting multiple services and internal teams.

Responsibilities

  • Develop and maintain App Help Centre articles with clear, empathetic, and concise writing.
  • Create visuals, infographics, GIFs, and motion graphics to simplify complex processes.
  • Write customer-friendly copy that aligns with Care tone of voice and brand guidelines.
  • Produce knowledge base articles and training content for Care agents.
  • Develop multimedia training assets to help onboard and upskill Care teams.
  • Design and manage brand assets for Care communications.
  • Support branding for Care office buildings and events.
  • Collaborate with Marketing and Design teams to maintain consistency of brand messaging.
  • Partner with Care, Product, and Design teams to ensure alignment of messaging, tone, and visuals.
  • Explore and utilize AI-powered tools to improve efficiency and creativity.
  • Stay updated on content strategy, design trends, and AI advancements.

Requirements

  • Bachelor’s degree in Graphic Design, Communication, Multimedia, or related field.
  • Proven experience as a Content Designer, Graphic Designer, Copywriter, or Multimedia Specialist.
  • Strong portfolio showcasing visual design, copywriting, and brand asset development.
  • Proficiency in design tools such as Adobe Creative Suite, Figma, or Canva.
  • Experience using AI tools for content creation.
  • Ability to create animated visuals.
  • Excellent written communication skills.
  • Strong project management skills.

Key Skills

  • Visual design (graphics, infographics, motion assets).
  • Copywriting and content writing (customer-facing & internal).
  • Brand asset development (templates, guidelines, branding projects).
  • Proficiency in design tools such as Adobe Creative Suite, Figma, or Canva.
  • Experience using AI tools (e.g., ChatGPT, MidJourney, Adobe Firefly, Runway, or similar).
  • Ability to create animated visuals (GIFs, short-form motion graphics).
  • Excellent written communication skills.
  • Strong project management skills.

Benefits

  • Opportunity to work in a fast-paced, multi-vertical environment.
  • Shape the voice, visuals, and brand identity of the Care department.
  • Collaboration with passionate teams across Product, Design, and Care.
  • Culture that values creativity, ownership, experimentation, and growth.
  • Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
  • Access to healthcare benefits and fitness reimbursements.

About Careem

Careem is building the Everything App for the greater Middle East, making it easier to move around, order food and groceries, manage payments, and more. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive.

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