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"The function of design is letting design function."
— Micha Commeren
This role is responsible for conducting user experience and market research to inform digital platform and service design. The position focuses on hands-on research, synthesizing insights, and collaborating with cross-functional teams to improve digital experiences and customer journeys.
Responsibilities
- Plan and Execute Research: Design, conduct, and analyze qualitative and quantitative research studies, including user interviews, usability testing, surveys, field studies, and diary studies.
- Research Operations: Support participant recruitment, research logistics, and documentation to ensure efficient and ethical research practices.
- Synthesize Insights: Analyze behavioral data (e.g., analytics, tNPS, surveys) and qualitative findings to generate actionable insights and clear recommendations for product and design teams.
- Persona & Journey Development: Develop and refine user personas and customer journey maps, ensuring a holistic understanding of customer needs and pain points across all touchpoints.
- Usability Evaluation: Conduct heuristic evaluations, cognitive walkthroughs, and usability tests to identify friction points and recommend improvements.
- Benchmarking & Best Practices: Monitor industry trends, competitor experiences, and UX best practices to inform research and design decisions.
- Collaboration: Work closely with designers, business analysts, product owners, and operations teams to ensure research findings are integrated into product development and service delivery.
- Cross-Functional Collaboration: Partner with designers, analysts, product owners, and operations to embed research insights into development and delivery.
- Stakeholder Engagement: Present research findings and recommendations to stakeholders in a clear, compelling, and professional manner, adapting communication style for different audiences.
- Continuous Improvement: Stay current with emerging UX research methodologies, tools, and technologies.
Requirements
- 8+ years of experience in user experience research, market research, or a related field.
- Hands-on experience with qualitative and quantitative research methods (e.g., interviews, ethnography, usability studies, surveys, analytics).
- Previous experience working with teams building customer- or agent-facing digital portals/apps.
- Strong analytical skills; ability to interpret data and visualize insights.
- Excellent verbal and written communication skills in English required; proficiency in at additional relevant language (e.g., Cantonese, Mandarin, Bahasa, Vietnamese) is preferred.
- Experience working with diverse users and stakeholders, ideally in Southeast Asia or similar markets.
- Bachelor’s degree in Human-Computer Interaction, Psychology, Sociology, Market Research, or a related field.
Key Skills
- Familiarity with data visualization tools (e.g., Power BI, Tableau) and analytics platforms (e.g., Mixpanel, Google Analytics).
- Experience in customer journey mapping and digital user flow analysis.
- Ability to manage multiple projects and deadlines.
- Adaptable, self-motivated, and results-oriented.
About Prudential Plc
We are Prudential. For Every Life, For Every Future. Prudential provides life and health insurance and asset management in Greater China, ASEAN, India and Africa. Prudential’s mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions. We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange. Visit our websites for more information: Prudential plc: https://www.prudentialplc.com/ Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
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