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"Simplicity is the ultimate sophistication."
— Leonardo da Vinci
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Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences. Independently lead design projects across all stages, ensuring alignment with business goals and technical constraints.
Responsibilities
- Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights
- Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
- Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
- Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
- Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
- Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
- Propose and implement design process improvements that enhance experimentation velocity and design scalability
Requirements
- 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
- Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
- Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
- Hands-on experience collaborating with developers and executing A/B tests for CRO
- Excellent communicator with the ability to present design rationale across technical and non-technical audiences
Key Skills
- Performance-Minded
- Analytical
- Initiative-Driven
- Clear Communicator
- Collaborative
- Mentorship-Oriented
- Strategic Thinker
About Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
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