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Senior UX Designer

Launch Potato • Ottawa, Canada 🇨🇦

Remote Contract Senior

Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences. Independently lead design projects across all stages, ensuring alignment with business goals and technical constraints.

Responsibilities

  • Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences
  • Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and dev hand-off
  • Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
  • Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings
  • Identify and proactively improve underperforming experiences through iterative UX/CRO design
  • Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
  • Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
  • Propose and implement design process improvements that enhance experimentation velocity and design scalability

Requirements

  • 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
  • Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
  • Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
  • Hands-on experience collaborating with developers and executing A/B tests for CRO
  • Excellent communicator with the ability to present design rationale across technical and non-technical audiences

Key Skills

  • Performance-Minded: Designs with a CRO-first lens, balancing business goals with user needs
  • Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses
  • Initiative-Driven: Identifies design gaps and proactively proposes and executes UX solutions
  • Clear Communicator: Effectively tailors communication to different audiences
  • Collaborative: Thrives in cross-functional environments
  • Mentorship-Oriented: Shares expertise, coaches peers, and helps foster a high-performance UX culture
  • Strategic Thinker: Understands how UX decisions impact broader business objectives

About Launch Potato

As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!

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