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Principal Product Designer - Design Systems

Expedia Group • San Francisco, United States of America 🇺🇸

Hybrid $242,000 - $387,000 Full-time Lead

Expedia Group seeks a Principal Designer to advance the design system, ensuring consistency, accessibility, and scalability across their portfolio of brands.

Responsibilities

  • Design the next generation of Expedia’s multi-brand design system, creating a shared set of elements that are highly brand flexible.
  • Contribute to the evolution of Expedia’s design system by creating components, tokens, and patterns that scale across brands and platforms.
  • Collaborate with engineering partners to deliver reliable libraries, tooling, and documentation.
  • Ensure the system reflects accessibility, inclusivity, and localization standards, supporting diverse travelers across the globe.
  • Champion design craft and quality by raising the bar for both visual and interaction design standards.
  • Partner with product, engineering, brand, and marketing teams to encourage adoption and alignment.
  • Mentor designers and advocate for systems thinking across the design organization.
  • Translate system strategy into actionable, usable solutions that empower teams and accelerate delivery.

Requirements

  • 12+ years of experience in product, visual, or systems design with a portfolio showing impact at scale.
  • Deep expertise in design systems and cross-platform frameworks with hands-on experience creating and evolving component libraries.
  • Strong craft in visual and interaction design, balancing brand expression and usability.
  • Experience collaborating with engineering to deliver production-ready components and documentation.
  • Figma expertise is preferred.
  • Ability to influence adoption and drive consistency in a large, matrixed organization.
  • Excellent communication and storytelling skills, bringing clarity and inspiring confidence.
  • A systems thinker who thrives in complexity but delivers solutions that are clear, usable, and scalable.

Key Skills

  • Design systems and cross-platform frameworks
  • Visual and interaction design
  • Collaboration with engineering
  • Figma
  • Communication and storytelling
  • Systems thinking

Benefits

  • Full benefits package including exciting travel perks, generous time-off, parental leave, a flexible work model, and career development resources.
  • Medical/dental/vision, paid time off, and an Employee Assistance Program.
  • Wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

About Expedia Group

Expedia Group is a global travel company that designs cutting-edge tech to make travel smoother and more memorable, fostering an open culture where everyone belongs and differences are celebrated.

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