Urban Outfitters - UX Designer

As a UX Designer, you will shape the digital experience for customers across the website and mobile applications. You will conduct user research and collaborate with various teams to deliver a best-in-class e-commerce experience.

Responsibilities

• Conduct user research (interviews, surveys, usability testing, A/B testing) to understand behaviours, needs, and pain points
• Analyse data from tools such as Google Analytics, heatmaps, and session recordings to identify opportunities for improvement
• Develop user personas, journeys, and empathy maps to inform design decisions
• Create intuitive information architecture, navigation structures, user flows, wireframes, and interactive prototypes for e-commerce features
• Ensure designs are consistent, responsive, and accessible (WCAG standards)
• Collaborate with product managers to define requirements and translate business goals into customer-centric solutions
• Work closely with graphic designers and developers to align UX with brand and ensure feasibility of implementation
• Present research, design rationale, and recommendations to stakeholders, incorporating feedback
• Plan and run usability tests, iterating based on findings and business objectives
• Contribute to and evolve the design system for consistency and efficiency
• Stay current with UX/UI best practices, competitor activity, and emerging technologies

Requirements

• Proven UX design experience, with a strong portfolio showcasing a user-centered design process from research to implementation
• Experience designing for online retail/e-commerce platforms is essential
• Technical Skills: Proficiency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD, InVision)
• Experience with user research tools (e.g., UserTesting.com, Hotjar, Optimizely, Qualtrics)
• Familiarity with analytics tools (e.g., Google Analytics, Adobe Analytics) to inform design decisions
• Basic understanding of front-end technologies (HTML, CSS, JavaScript) is a plus
• Core UX Skills: Strong understanding of user-centered design principles and methodologies
• Excellent analytical and problem-solving skills, with the ability to translate complex user needs into simple, elegant solutions
• Proficiency in conducting various user research methods and synthesising findings
• Expertise in creating wireframes, prototypes, user flows, and other design deliverables
• Solid understanding of information architecture, interaction design, and usability principles

Key Skills

• Proficiency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD, InVision)
• Experience with user research tools (e.g., UserTesting.com, Hotjar, Optimizely, Qualtrics)
• Familiarity with analytics tools (e.g., Google Analytics, Adobe Analytics)
• Basic understanding of front-end technologies (HTML, CSS, JavaScript)
• Strong understanding of user-centered design principles and methodologies
• Excellent analytical and problem-solving skills
• Proficiency in conducting various user research methods and synthesising findings
• Expertise in creating wireframes, prototypes, user flows, and other design deliverables
• Solid understanding of information architecture, interaction design, and usability principles

Benefits

• Work-life balance: Flexible start and finish times
• Bring your dog to work
• Wellbeing: Employees Assistance program to support with mental, physical and financial health
• Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
• Private Medical Insurance
• Employee Discount: Up to 40% off at all URBN Brands
• Community: One paid day to either volunteer or fundraise for a charity of your choice
• Travel: Cycle to work scheme, season ticket loan
• Continued Development: We offer structured support within the business alongside continued learning and development