Graphic Designer II

The Graphic Designer II will lead and execute creative design projects while mentoring junior designers. This role involves collaborating with various stakeholders to develop visually compelling design solutions that align with the company's brand identity.

Responsibilities

• Design Strategy: Work closely with the marketing, branding, and product teams to understand project requirements, business objectives, and target audiences. Translate these insight into effective design strategies that align with the company’s overall goals
• Conceptualization and Design: Create original and impactful designs across various mediums, including print, digital, social media, web, packaging, and other marketing collateral. Develop design concepts that resonate with the brand identity and deliver the intended message to the target audience
• Brand Management: Ensure consistent application of the brand guidelines and visual identity across all design projects. Maintain brand integrity while exploring new design elements and styles that enhance the brands positioning
• Manage the graphic design for product launch materials, paid performance ads, retail and in-store executions, and print advertisements. Internal/External communication graphics
• Project Management: Handle multiple design projects simultaneously, from conception to completion, ensuring deadlines are met and the quality of deliverables is exceptional. Collaborate with cross-functional teams and external vendors as needed
• Digital focus including emails, site assets, and landing pages
• Visual Content Creation: Design graphics, illustrations, infographics, and other visual elements that support marketing campaigns, social media strategies, presentations and various content formats

Requirements

• Bachelor’s degree in Graphic Design, Fine Arts, or a related field
• Proven experience (typically 4+ years) as a graphic designer or related role
• Strong portfolio showcasing a range of design projects across different media
• Exceptional creativity and a keen eye for detail
• Adobe CS Programs
• Leadership skills with the ability to motivate and guide a design team
• Strong understanding of design principles, typography, color theory, and layout techniques
• Excellent communication and presentation skills
• Ability to work collaboratively in a fast-paced, deadline-driven environment
• Familiarity with marketing and brand principles is a plus
• Knowledge of motion graphics and video editing is advantageous but not required
• Driven mindset with unwavering position to get the job done
• Follow and reinforce global brand guidelines
• Project-manage and prioritize own work and communicate delays or likely delivery times for creative work to team
• Possess strong interpersonal skills: you’re a positive team player with excellent communication skills and capacity to work well with a team and as an individual
• Will take part in Marketing team meetings and communicate requirements for design elements to the broader team
• Must be hard working, organized, and motivated
• Have an interest in either the Moto, Cycling industry or passionate about a healthy and active lifestyle

Key Skills

• Adobe CS Programs
• Leadership skills
• Strong understanding of design principles, typography, color theory, and layout techniques
• Excellent communication and presentation skills
• Ability to work collaboratively in a fast-paced, deadline-driven environment
• Familiarity with marketing and brand principles
• Knowledge of motion graphics and video editing

Benefits

• Medical and dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• 401K
• PTO
• Paid holidays
• Gear discounts
• Ability to add value to an exciting mission