Senior UX Designer

Senior UX Designer with strong eCommerce experience to lead design of intuitive and conversion-savvy experiences for VF Corporation.

Responsibilities

• Help lead the design process for our eCommerce products, including websites, mobile apps, and other digital touchpoints.
• Conduct user research, usability testing, and competitor analysis to inform design decisions.
• Create wireframes, prototypes, and high-fidelity UI designs that align with brand guidelines.
• Shape journeys that not only drive conversion but feel effortless—meeting users where they are and helping them take the next step with ease.
• Collaborate closely with engineers to ensure designs are implemented accurately and effectively.
• Analyze user data (e.g., heatmaps, A/B tests) to iterate and improve user experiences.
• Mentor and provide guidance to junior designers, fostering a culture of design excellence.
• Stay up-to-date with the latest design trends, best practices, and emerging technologies in eCommerce.
• Ability to challenge the status quo and innovate on current and anticipated consumer behaviors.

Requirements

• 6+ years of professional experience in design, with at least 4 years focused on eCommerce platforms.
• Excellent visual and interactive skills.
• Experience conducting user and market research.
• Strong storytelling, presentation, and communication skills.
• System-thinker with the ability to see impact holistically.
• The ability to critically analyze data and articulate hypotheses.
• Strong portfolio showcasing end-to-end eCommerce design projects (web and mobile).
• Proficiency in design and prototyping tools (Figma).
• Strong understanding of responsive and mobile-first design.
• Knowledge of HTML/CSS and front-end capabilities (not required but a plus).
• Familiarity with SEO, accessibility standards, and performance optimization for eCommerce sites.

Key Skills

• Excellent visual and interactive skills.
• Experience conducting user and market research.
• Strong storytelling, presentation, and communication skills.
• System-thinker with the ability to see impact holistically.
• The ability to critically analyze data and articulate hypotheses.
• Proficiency in design and prototyping tools (Figma).
• Strong understanding of responsive and mobile-first design.
• Knowledge of HTML/CSS and front-end capabilities (not required but a plus).
• Familiarity with SEO, accessibility standards, and performance optimization for eCommerce sites.

Benefits

• Eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• Review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com.