Staff Product Designer, Personalization

Lead the design of personalized experiences for Netflix members by transforming user input into intuitive and engaging interactions. Collaborate with cross-functional teams to create a cohesive design system that enhances content discovery and user engagement.

Responsibilities

• Craft the Vision: Define what “member input” truly means for Netflix. Lead the charge in transforming subtle signals into powerful experiences that feel intuitive, personal, and unmistakably Netflix.
• Design with Purpose: Partner across disciplines to imagine and build experiences that use member input to fuel personalization, promote content, and create lasting engagement across Series, Films, Live, and Games.
• Build the System: Architect the Input Design System — a creative toolkit that enables scalable, beautiful, and coherent experiences across the platform. Design it, document it, and champion it.
• Lead the Way: Guide a multidisciplinary team through ambiguity to clarity. Facilitate ideation, experimentation, and alignment around principles that balance data, storytelling, and design craft.
• Connect the Dots: Collaborate with product, engineering, and data science to uncover opportunities, test ideas, and ship experiences that resonate. Bridge the gap between systems thinking and emotional design.
• Tell the Story: Bring ideas to life through compelling storytelling. Use narrative, visuals, and prototypes to share your vision and rally teams around a common purpose.
• Shape the Strategy: Create a roadmap that blends immediate impact with long-term innovation — always anchored in what’s best for our global audience.
• Champion the Member: Advocate for a design culture that puts members first, with a global mindset and an appetite for bold thinking.
• Nurture the Craft: Foster a culture of feedback, quality, and continuous learning. Raise the bar for design excellence while staying grounded in experimentation and iteration.

Requirements

• 10+ years of experience designing intuitive, impactful user experiences for consumer-facing products across mobile, web, and/or TV platforms.
• Proven track record of designing and shipping large-scale, personalized products — particularly those that help users navigate and engage with broad, diverse content catalogs.
• Deep understanding of the intersection between UX, AI, and user journeys — especially how input signals and algorithms can shape personalized, scalable experiences.
• Strategic thinker with experience building experiences around content discovery, recommendation systems, and merchandising strategies across a variety of user contexts.
• Exceptional interaction design, visual design, and prototyping skills. You know how to translate complex problems into elegant, human-centered solutions that resonate.
• Ability to operate at both the systems level and the craft level, defining holistic experiences while sweating the details that bring them to life.
• Comfortable leading through ambiguity — able to create clarity and alignment across cross-functional teams while balancing user needs, business goals, and technical possibilities.
• Strong communication skills — articulate in presenting your work, your thinking, and your rationale to partners, peers, and leadership.
• Demonstrated experience driving collaboration across teams and disciplines, while maintaining a clear, user-first vision.
• Passionate about AI-powered experiences, personalization, and the role of design in shaping how people engage with content.
• Recognized for your high design bar — in both your strategic approach and your attention to detail — and for inspiring teams to raise theirs.

Key Skills

• Interaction design
• Visual design
• Prototyping
• Strategic thinking
• Content discovery
• Recommendation systems
• Merchandising strategies
• Systems-level and craft-level design
• Ambiguity management
• Cross-functional collaboration
• User-first vision
• AI-powered experiences
• Personalization
• Design culture advocacy
• Feedback and quality culture

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
• Full-time salaried employees are immediately entitled to flexible time off.