Sr UX Researcher

The Senior UX Researcher will lead research initiatives that shape how millions of fans engage with their favorite teams and products. This role involves guiding experience design and product decisions through deep user empathy and analytical rigor.

Responsibilities

• Lead research for a major product domain (e.g., personalization, checkout, loyalty, or subscription experiences), serving as the primary research advisor for that area.
• Own domain-level research programs from concept through launch — including multi-phase generative and evaluative studies to explore fan motivations, shopping behaviors, and decision drivers.
• Shape roadmap direction by uncovering actionable insights that guide prioritization, inform KPIs, and improve end-to-end fan experience.
• Influence at the strategic level — connecting research findings to larger commerce goals such as increasing repeat purchase, reducing friction, and enhancing fan engagement across web and app experiences.
• Design and execute mixed-method research plans using qualitative and quantitative methods (e.g., interviews, usability testing, surveys, behavioral analytics).
• Partner with senior stakeholders to translate research insights into opportunities that drive measurable business outcomes.
• Mentor other researchers and designers in applying user-centered research methods and storytelling practices that elevate team impact.

Requirements

• 6–8+ years of UX or product research experience, ideally within eCommerce, retail, or consumer digital platforms.
• Expertise across both generative (e.g., field studies, diary studies, journey mapping) and evaluative (e.g., usability testing, prototype validation, A/B testing) research.
• Demonstrated ability to influence product strategy and design decisions at scale.
• Experience synthesizing complex data into clear, compelling narratives that drive action among senior audiences.
• Familiarity with tools such as User Testing, Qualtrics, Optimal Workshop, Figma, Amplitude, and SQL is a plus.
• Bachelor’s or Master’s degree in Human-Computer Interaction, Cognitive Psychology, Anthropology, or a related field.

Key Skills

• Expertise across both generative (e.g., field studies, diary studies, journey mapping) and evaluative (e.g., usability testing, prototype validation, A/B testing) research.
• Demonstrated ability to influence product strategy and design decisions at scale.
• Experience synthesizing complex data into clear, compelling narratives that drive action among senior audiences.
• Familiarity with tools such as User Testing, Qualtrics, Optimal Workshop, Figma, Amplitude, and SQL is a plus.

Benefits

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience.
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment.
• Flexible time off to help you recharge, along with a competitive 401k plan to support your financial future.