12go Asia logo

Product Designer

12go Asia β€’ Poland πŸ‡΅πŸ‡±

Remote Full-time Senior

Own end-to-end product design for various funnel surfaces, delivering measurable lifts in conversion and repeat behavior. Lead discovery for traveler segments and drive benchmarking at scale to translate insights into impactful product ideas.

Responsibilities

  • Own end-to-end product design for funnel surfaces (search, product info, checkout, post-booking), delivering measurable lifts in conversion and repeat behavior
  • Lead discovery for domestic & regional traveler segments: conduct customer interviews, usability tests, and task studies; synthesize insights into opportunities and JTBD
  • Drive benchmarking at scale: analyze competitors and industry trends, produce structured insights, and translate them into product ideas with clear business impact
  • Translate strategy into artifacts (flows, IA, wires, UI, prototypes) and detailed specs; ensure design quality through delivery
  • Advance and maintain our design system, ensuring accessibility, responsiveness, and localization across web + app
  • Communicate design decisions and trade-offs clearly; mentor a junior/mid designer and raise the bar for craft, critique, and documentation

Requirements

  • 5–7+ years in product/UX design with a portfolio of shipped work on complex flows (search, checkout, account, payments)
  • Strong in interaction design and service thinking across the full product lifecycle, not just UI polish
  • Proficient with Figma; skilled in prototyping and writing clear handoff specs
  • Familiar with data dashboards (Amplitude, Mixpanel, GA, etc.) and using them to evaluate design performance
  • Evidence of running or partnering on UX research, including customer interviews, and turning insights into decisions
  • Excellent communication and stakeholder management; proven ability to mentor/design-lead

Key Skills

  • Experience in OTA/e-commerce funnels, especially checkout, pricing, or post-purchase UX
  • Exposure to loyalty mechanics and customer profile design (account, personalization, repeat-use flows)
  • Experience scaling or contributing to a design system with accessibility and localization in mind
  • Ability to do self-serve data analysis (basic SQL) to support design decisions

Benefits

  • Engaging work on a product that enables millions of travelers to book their trips daily
  • Full-time remote working - 5 days week, 8 hours per day
  • Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms)
  • Internal growth and internal mobility opportunities
  • Competitive annual leave, sick leave, and public holidays
  • Annual company offsite in Thailand

About 12go Asia

12Go is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, bus, ferry and flight tickets, as well as transfers, insurance, and other travel products globally. At 12Go, our vision is to enable any customer to instantly book any route in the world. We develop technology to create memorable travel experiences for everyone, worldwide. 12Go employs over 200+ professionals globally. We have a performance-driven culture that emphasizes continuous feedback and professional growth.

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