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"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
Freelance Senior Graphic Designer
Petite Plume • New York, United States of America 🇺🇸
The Freelance Senior Graphic Designer will create digital assets for various brand platforms and support integrated campaigns. This role involves hands-on design work and collaboration with the creative team to ensure cohesive execution of visual ideas.
Responsibilities
- Design and produce digital assets across all brand platforms, including website, email, paid media, and organic social.
- Support the Art Director in interpreting creative briefs into visually compelling designs that reflect Petite Plume’s voice and aesthetic.
- Develop layouts, typography, and visual compositions that are both brand-appropriate and conversion-focused.
- Assist with print and collateral needs such as catalog layouts, postcards, and packaging extensions.
- Contribute to campaign ideation through visual research and deck preparation.
- Translate creative direction into presentation-ready materials that articulate tone, color, composition, and photography direction.
- Maintain an up-to-date awareness of digital design trends, photography, and luxury brand storytelling.
- Partner with the Art Director and Creative Director on pre-production needs: research, prop inspiration, and reference gathering.
- Assist in executing shoot decks and visual frameworks.
- Provide on-set design or logistical support as needed.
- Work cross-functionally with the Marketing, E-Commerce, and Copy teams to ensure cohesive execution of creative deliverables.
- Manage file organization and maintain quality control across all exported assets.
- Adapt assets efficiently for multiple formats while maintaining design integrity.
Requirements
- 5+ years of professional design experience, ideally in-house for a brand or within a creative agency environment.
- Highly proactive and solution-oriented.
- Deep attention to detail and craftsmanship.
- Collaborative and adaptable in a fast-paced environment.
- Strong communication skills and a team-first mindset.
- Fluency in Adobe Creative Suite (Figma experience a plus).
- Comfort working within established brand guidelines while proposing fresh design solutions.
- Familiarity with production timelines and creative workflows for both digital and print assets.
Key Skills
- Fluency in Adobe Creative Suite (Figma experience a plus).
About Petite Plume
Petite Plume was inspired by the desire to create sophisticated and comfortable sleepwear in the most exquisite cotton available. In this elegant range of sleepwear, you will see elements of classic colors and styles reminiscent of a bygone era. The finest attention to detail can be seen throughout the range, from engraved buttons and tuck pointing to handwritten gift cards and customized packaging, making them the ideal gift. Add a monogram to make it even more memorable. Adult sleepwear: Our adult collection is made from 100% of the finest cotton. The fabric is preshrunk and yarn-dyed to prevent fade. The superior fabric is then brushed for added softness and gets cozier with each wash. Children's sleepwear: We are proud that our children's sleepwear is made with the finest quality cotton and blended with just enough inherently flame retardant fiber to allow our sleepwear to pass strict CPSC regulations without the use of harmful chemicals. The fabric is preshrunk and yarn-dyed to
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