Senior Graphic Designer

The Senior Graphic Designer will shape and elevate the Incident IQ brand through strategic design across digital and print channels. This role involves collaborating with various teams to ensure brand consistency and delivering compelling visuals that resonate with K-12 audiences.

Responsibilities

• Evolve and enforce Incident IQ’s brand guidelines to ensure consistency across all touchpoints
• Build and maintain scalable brand systems, reusable templates, design patterns, and asset libraries for efficiency and consistency
• Lead creative development, from concept to delivery, of a variety of marketing assets for campaigns, web, email, social, events, presentations, and print
• Prepare files optimized for each channel’s requirements (social vs. web vs. print)
• Incorporate illustration, product imagery, and layout expertise into projects
• Translate marketing and product messaging into compelling visuals for brand visibility and business development
• Assist in developing creative direction and building clear creative briefs in collaboration with the Creative Services Manager, Demand Gen team, and external partners
• Apply audience-centered design thinking, ensuring visuals resonate with target personas and stakeholders
• Ability to translate complex campaign goals into cohesive, story-driven visuals that reinforce key messaging across multiple touchpoints
• Partner with Demand Gen, Creative Services/Content, Product Marketing, Events, and Sales Enablement teams to align visual and verbal messaging
• Coordinate and collaborate with freelance or agency partners to ensure brand consistency and quality, leading design reviews as needed
• Provide clear communication and project updates to creative leadership and stakeholders
• Stay innovative
• Keep up with design trends, tools, and technologies to keep creative work fresh and impactful
• Leverage performance data and stakeholder feedback to continuously refine design approaches and maximize business impact

Requirements

• 5–8+ years of professional design experience in marketing, communications
• Strong portfolio demonstrating expertise in both digital and print design
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Ability to balance creative vision with strategic goals, translating concepts into visuals that drive engagement
• Strong understanding of platform-specific design best practices (social, email, web, print)
• Strong understanding of accessibility best practices (color contrast, typography, alternative formats) to ensure visuals are inclusive and ADA-compliant
• Excellent communication and collaboration skills — comfortable presenting design decisions and incorporating feedback
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• Familiarity with digital marketing environments, including accessibility, responsive design, and file optimization
• Organized and proactive, with strong project management and collaboration skills

Key Skills

• Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Digital and print design
• Strategic design
• Accessibility best practices
• Communication and collaboration
• Project management
• Digital marketing environments
• File optimization
• Design trends
• Performance data analysis
• Stakeholder feedback

Benefits

• Medical, dental, vision, life insurance
• 401k match
• Paid-time off (PTO)