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"Good design is obvious. Great design is transparent."
— Joe Sparano
The Senior Graphic Designer is responsible for conceptualizing and designing digital and print media to support marketing efforts. This includes managing projects from concept to completion while collaborating with various teams to ensure alignment with brand guidelines.
Responsibilities
- Creative Design & Conceptualization: Deliver graphic and typographic design solutions for a variety of media, including digital and print media, landing pages, brochures, product packaging, tradeshow booths, social media content and more
- Generate and develop innovative design concepts and presentations to meet marketing objectives
- Review and provide constructive feedback on other designers’ work to maintain high-quality standards
- Project Leadership & Collaboration: Lead projects from initial briefing to final production, ensuring timely delivery and alignment with brand guidelines
- Collaborate closely with the Creative Manager to plan production schedules and manage project priorities
- Act as a liaison between marketing partners, providing creative and technical advice and guidance
- Advanced Design Responsibilities: Build mock-up art for conceptual reviews and produce master digital templates
- Design and implement responsive/mobile designs for digital platforms
- Identify, select, and manage vendor relationships for printing services
- Strategic & Analytical Contributions: Proactively research market trends and customer preferences to create targeted and effective designs
- Compile and prepare graphic production budgets, schedules, and work plans
- Leadership & Training: Supervise and train junior design staff, providing mentorship to foster skill development
- Delegate tasks effectively to meet deadlines while maintaining quality standards
- Ensure consistent adherence to brand and style guidelines across all projects
- Stay updated with emerging design trends and tools to enhance creative outputs
- Assist in creating and maintaining an organized digital asset library for the team
Requirements
- Expert-level proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Advanced knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, and Outlook)
- Familiarity with web content management systems and responsive design principles
- Strong sense of composition, typography, color theory, layout, and grid systems
- Drawing skills preferred but not required
- Excellent problem-solving and analytical abilities
- Minimum of 5 years of creative experience or 3 years in a lead designer role
- Associate’s or higher degree in Graphic Design, Visual Arts, or a related field
- Exceptional organizational and time management skills
- Ability to work under pressure and adapt to changing priorities
- Team-oriented mindset with strong interpersonal and communication skills
- Knowledge of firearms and related markets
Key Skills
- Expert-level proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Advanced knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, and Outlook)
- Familiarity with web content management systems and responsive design principles
- Strong sense of composition, typography, color theory, layout, and grid systems
- Drawing skills preferred but not required
- Excellent problem-solving and analytical abilities
- Exceptional organizational and time management skills
- Ability to work under pressure and adapt to changing priorities
- Team-oriented mindset with strong interpersonal and communication skills
- Knowledge of firearms and related markets
About Primary Arms
Primary Arms® is a leading innovator, manufacturer, and retailer in the firearms, tactical gear, and outdoor sporting goods industry. With a strong presence both online and in brick-and-mortar retail, along with a growing wholesale (B2B) distribution network, we serve a diverse customer base in over 17 countries including the UK, Canada, and New Zealand. Founded in 2007 by Marshall Lerner, Primary Arms has evolved from a small startup into one of the fastest-growing e-commerce companies in our category. We are widely recognized for providing exceptional customer service, unbeatable value, and forward-thinking product innovation. Our proprietary optics line, featuring the patented ACSS® reticle system, has earned global recognition for performance and reliability. Headquartered in Houston, Texas, our team of more than 150 professionals operates from a new, state-of-the-art facility powered by advanced cloud-based ERP and e-commerce systems. With an A+ rating from the Better Business B
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