Marketing - Graphic Designer

The Graphic Designer will create, maintain, and pre-press modern marketing assets and content to support the corporate brand and clients. This role involves collaborating with various teams to ensure designs align with client goals and the company's growth strategy.

Responsibilities

• Creativity is an absolute must
• Gather and evaluate user requirements, in collaboration with marketing team
• Facilitate development of vision by researching, conceiving and sketching design concepts
• Create original graphic designs and layouts
• Identify design problems and devise elegant solutions
• Adhere to client and corporate brand standards
• Prepare completed materials for pre-press and/or digital distribution
• Collaborate with the innovation team, marketing team, sales team, and others
• Make strategic design recommendations
• Ask smart questions, take risks and champion new ideas
• Leverage digital workflow tool, document management system and other process improvements
• Ensure all best practices and processes are followed
• Ensure work is on brief, on brand, on time and of the highest quality
• Mentor colleagues
• Contribute to a positive, creative, fast-paced and innovative marketing team environment
• Create strong cross-functional relationships within the innovation, marketing and creative teams
• Maintain a consistent and robust understanding of customer engagement, the demand side management industry and modern graphic design best practices
• Research and showcase knowledge in graphic design at industry conferences and in award submissions

Requirements

• Bachelor’s degree from an accredited college or university in graphic design or related field
• Digital marketing experience preferred
• Certifications and specialized training a plus
• 1-5 years related experience, including demonstrated graphic design work
• Experience in energy efficiency, water conservation and/or demand response a major plus
• Valid driver’s license
• Willingness to travel up to 10%

Key Skills

• Excellent eye for design, with extensive experience in graphic design best practices
• Strong communication and demonstrated cross-functional collaboration skills
• Ability to influence staff and clients on a 360 degree basis
• Must be able to present complex designs and recommendations across technical and non-technical teams
• Capable of taking feedback and working with stakeholders to establish and improve approved designs
• Must be able to handle and prioritize a wide variety of work in a fast-paced environment
• Must be a detail-oriented, organized, self-starter with strong leadership skills
• Proficient in Adobe Creative Suite, specifically InDesign, Illustrator and Photoshop
• An understanding of HTML and CSS is a major plus
• A working knowledge of automated marketing tools such as HubSpot is strongly preferred
• HubSpot certifications, especially Design and Growth-Driven Design certifications, a major plus
• Familiarity with digital workflow tools and digital asset management systems preferred