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"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
Design and deliver visual assets across various channels while ensuring brand consistency. Collaborate with multiple teams to support marketing campaigns and maintain creative assets for future use.
Responsibilities
- Designing and delivering visual assets across channels including customer experience, events, apparel, website, and marketing campaigns
- Ensuring consistency of brand identity across all visual output
- Supporting marketing campaigns with creative assets from concept to final execution
- Organizing and maintaining creative assets for efficient reuse and future reference
- Partnering with Marketing, E-commerce, and Brand teams to ensure designs connect storytelling, customer experience, and business goals
- Collaborating with external partners and vendors to deliver high-quality creative
- Serving as a creative resource and mentor for the Graphic Designer, providing feedback and guidance
Requirements
- 5+ years of graphic design experience, preferably in e-commerce, apparel, or lifestyle brands
- Strong portfolio showing a mix of digital and physical design (apparel, packaging, digital ads, website assets)
- Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and ability to deliver production-ready files
- Motion/animation skills (GIFs, simple video) a plus
- Strong eye for brand consistency, typography, layout, and storytelling
- Experience balancing multiple projects with tight deadlines
- Strong communicator who can collaborate across teams and with vendors
- Doer’s mindset — from concept sketches to final art, you own the process and push for quality
Key Skills
- Adobe Creative Suite proficiency (Illustrator, Photoshop, InDesign)
- Motion/animation skills (GIFs, simple video) a plus
- Strong eye for brand consistency, typography, layout, and storytelling
- Experience balancing multiple projects with tight deadlines
- Strong communication skills
- Doer’s mindset
Benefits
- GORUCK-sponsored medical/dental/vision/life and disability insurance plans
- 401(k) retirement savings plan
- Unlimited vacation policy
- Six company holidays
- Unlimited, free entry to GORUCK events
- Deep discounts on GORUCK gear
- Opportunity to shape the future of a premium brand with a purpose
About Goruck
Rucking is as simple as putting some weight on your back and going for a walk. It's scalable to anyone and is the foundation of Special Forces training. GORUCK executes 1,000+ Rucking Events per year, all over the globe, led by current and former Special Forces, and we offer gear, apparel, and footwear with our Scars Lifetime Guarantee. But the best part of GORUCK is and will always be the people.
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